Alshaya Group is bringing the spirit of Diwali to the UAE with its first-ever Festival of Lights – Gift. Gather. Glow campaign, a celebration featuring festive collections, exclusive dining experiences, beauty events, and special gifts across its portfolio of international brands.
Running until November 8, the campaign brings together H&M, Starbucks, Shake Shack, Ulta Beauty, and more, with a programme designed to make the season of celebration even more memorable. Shoppers can discover H&M’s Diwali-inspired womenswear collection, enjoy a special Butter Chicken menu at Shake Shack in collaboration with Asha’s, and try Cinnamon Lattes at Starbucks. Beauty enthusiasts can also attend Bollywood Glam masterclasses at Ulta Beauty led by Indian makeup artist and founder Vimi Joshi. Festive gift sets from brands including Jo Malone and Bath & Body Works add to the seasonal offering.
“Reflecting our commitment to serving and engaging diverse communities across the region, we wanted to celebrate this major festival in style in the UAE by introducing our first-ever dedicated festive collections and products across our brands. To make the occasion even more rewarding, our loyalty programme Aura has introduced the 10x campaign, ensuring every in-store experience is truly memorable for our customers,” says Steve Vickerstaff, Chief Operating Officer of Alshaya Group.
MORE TO CELEBRATE WITH AURA
Adding another layer to the festivities, Alshaya’s award-winning loyalty programme, Aura, is giving members the opportunity to earn multiplied points and unlock exclusive rewards through its 10x campaign. With each transaction, members progress through increasingly generous Aura Points multipliers, from 2x on their second transaction to 10x on their tenth, with five gifts available along the way.
The rewards include a Starbucks Cinnamon Latte after two transactions, a Pinkberry Festival of Lights Mini Cup after four, a Shake Shack Butter Chicken Burger after six, a Bath & Body Works Body Mist after eight, and AED 100 worth of Aura points after ten transactions.
Beyond the campaign, Aura members can earn and redeem points across more than 30 participating brands, accessing personalised shopping, dining, and lifestyle experiences, as well as priority notifications about promotions and sales. Star and VIP members enjoy additional benefits, including accelerated points earning, early access to sales, exclusive invitations, and free online delivery.
Since launching in 2022, Aura has grown to more than eight million members across the region. The programme was also recognised for the third consecutive year at the International Loyalty Awards, winning Best International Loyalty Programme in the Middle East.
From festive fashion and beauty discoveries to seasonal treats and rewards, Festival of Lights – Gift. Gather. Glow brings together a range of ways to celebrate Diwali across the UAE.
To download the Aura Rewards MENA app, visit the Apple App Store or Google Play Store.
