As customers in the Middle East become increasingly digital-first, Alshaya Group this week celebrated the ‘go live’ of its 100th online trading site and app across the MENA region with the launch of new apps for American Eagle + Aerie in Egypt and Qatar. Alshaya customers can now find more and more of their favorite brands online in markets across the GCC, as well as in Egypt; brands including American Eagle, BBW, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, West Elm and Victoria’s Secret. Further sites and apps are in the pipeline. Details of all live sites can be found in the Customer Zone on www.alshaya.com. Commenting on the pace of Alshaya’s digital transformation, Paul Morris, Chief Digital Officer, Alshaya Group said: “Customers, particularly the under-30 mobile-first generation, have embraced new ways to shop. We have worked hard to meet their needs by bringing their favorite brands to their fingertips through a rapidly growing number of sites and apps. It’s clear when we look at performance that we are delivering what customers want – some of our sites are already accounting for over 30% of total brand sales. Alshaya’s digital expansion responds to an overall shift to online shopping across the region, which has been turbo-charged in the last 12 months as customers looked for new ways to shop their favorite brands during Covid-19 lockdown. Data varies, but overall digital retail purchases in MENA have increased by over 35% compared to a year ago, with consumers in KSA, Egypt and the UAE leading the charge.
Learn more about Alshaya Group at www.alshaya.com. Follow @Alshaya on Facebook, @alshayagroup on Instagram and LinkedIn.
