We’re calling it: 2016 marks the year of exploration, the urban ‘newmad’ and a whirlwind of remarkable adventure! We live this ethos through the H&M Studio Spring/Summer 16 collection for women that celebrates taking advantage of each and every opportunity that comes all season long.
The freedom of bohemian prints, throw-on layers, mixes with the bliss of an endless beach summer, along with the functionality of the trekker and the sportiness of the urban girl. Clothes are like memories in sun-bleached shades or patch-worked to give new life. Whichever piece she’s wearing, it has to be effortless and ready for the next experience – whether she’s out in nature or on the streets of the city.
It’s all about journeys as a way of life with H&M STUDIO Spring/Summer 2016, which features a mixture of active-wear with feminine pieces like vivid-print silk T-shirt dresses, little tiered dresses tied by straps, or gathered tunics to throw on at the beach and more!
“H&M Studio for spring/summer 2016 is an adventure in style. Our girl is always exploring, whether she’s on the city streets or on the trip of a lifetime. She mixes function with femininity, sportswear with pieces for a party, and whatever she wears, she always looks effortless,” says Pernilla Wohlfahrt, H&M’s Head of Design.
The urban ‘newmad’ prizes functionality, and with performance hooded outerwear, frontier and utility jackets, paired with details like drawstrings and sports leggings. The urbanite can go from work to gym to airport, hassle free! It’s that elevated effortless wardrobe that we’re lusting after, where everything can be packed into a backpack: halter necks, bikinis, draped shorts, performance leggings, floaty dresses, hoodie.
With fabrics like silk, cotton, cotton-linen, canvas, and leather, versatility takes center stage in the H&M Studio Spring Summer 2016 collection. Sun-kissed tones like faded yellow, red, green, off-white, eggshell and tea-dye neutrals make for wardrobe choices that are easy to pair along with your favorite basics. Accessorize with the ultimate drawstring backpack, free flowing scarf cap, native print silk scarves, your favorite surf sandals and a knotted wedge heel.
The H&M STUDIO Spring/Summer 2016 ladies and men collection will be sold in Kuwait on February 25th 2016 in Grand Avenue – The Avenues. For more information, check out the hashtag #HMStudioSS16 or head to www.hm.com/kw.
