In the world of luxury automobiles, the Porsche emblem is more than just a logo; it is a symbol of excellence, heritage, and innovation. With the unveiling of Porsche Centre Shuwaikh by Behbehani Motors Company, this iconic emblem now heralds a new era—a lifestyle of distinction that transcends automotive excellence. Porsche Centre Kuwait introduces a revolutionary showroom experience in the heart of the country that not only showcases the pinnacle of Porsche’s engineering but also offers an immersive journey through the brand’s storied past and visionary future.
The entrance itself sets the tone—a blend of architectural grandeur and technological innovation, inviting customers into a world where the Porsche spirit thrives. The expansive 35,450-square-meter Porsche Centre Shuwaikh arrives as a state-of-the-art facility and is spread across six floors, redefining the automotive retail experience, inviting customers into a world where every detail is a testament to Porsche’s commitment to innovation and customer excellence.
The main showroom, covering 2,800 square meters, serves as the heart of this experience. Here, Porsche’s diverse lineup of vehicles is displayed with an artistry that highlights each model’s unique character, from cutting-edge E-mobility solutions to timeless sports cars and versatile SUVs. The environment exudes an aura of exclusivity, yet remains accessible to those who appreciate the finer things in life.
As customers navigate through Porsche Centre Shuwaikh, they are also introduced to the brand’s forward-thinking approach to sustainability. The facility’s commitment to green technology is evident in its use of water recycling systems and solar panels, underscoring Porsche’s dedication to a sustainable future. Electric vehicle chargers, strategically placed throughout the center, signal Porsche’s leadership in the transition to cleaner, more efficient mobility solutions.
Porsche Centre Kuwait serves as a harbinger of a greener future—one where innovation and sustainability coexist to create a truly distinguished lifestyle experience in the automotive world. This is not just a nod to the future of the automotive industry; it is a definitive step toward leading it.
As customers move deeper into the facility, they encounter the service reception area—a spacious 3,600-square-meter space that is designed to ensure a seamless transition from admiring Porsche’s engineering marvels to experiencing the meticulous care they require. This area is a testament to Porsche’s commitment to customer excellence, where every interaction is tailored to the individual needs of the client.
The workshop, a sprawling 5,900-square-meter area, is the epitome of Porsche’s dedication to precision and innovation. Equipped with 34 Standard Work Bays, including 12 Diagnostic bays, 6 direct dialogue bays, and 9 quick service bays as well. in the inspection station, the workshop is designed to provide the highest levels of diagnostic accuracy. This is where Porsche’s skilled technicians apply their expertise to maintain each vehicle to the brand’s exacting standards. Specialized bays dedicated to different types of metalwork—whether aluminum or steel—underscore Porsche’s attention to detail, ensuring that every repair or service is conducted with the utmost care.
The experience at Porsche Centre Shuwaikh is not confined to the present. Delve into the rich history of the brand, exploring the roots of the Porsche brand and its evolution over time by visiting The Classic Porsche Cars Collection. Housed in an 850-square-meter exhibition space, offers a unique glimpse into the brand’s past. This collection is a tribute to the brand’s rich history, showcasing rare and special vehicles that have been carefully curated by the Behbehani family over the past 60 years. Through a blend of physical exhibits and digital technology, visitors are invited to journey through Porsche’s storied past, experiencing the evolution of a brand that continues to defy time.
The dedication to preserving Porsche’s heritage is further exemplified by the Porsche Heritage Service Centre, a specialized facility within the complex. Here, classic Porsche vehicles are treated with the same level of care and precision as their modern counterparts, ensuring that the legacy of these iconic cars continues to thrive.
For those who wish to take the Porsche lifestyle beyond the road, the Mezzanine floor offers a dedicated Porsche Lifestyle Corner. Here, enthusiasts can explore a curated selection of Porsche-branded merchandise and accessories that embody the sophistication and exclusivity of the brand. From stylish apparel to unique collectibles, every item is a reflection of the Porsche ethos—a lifestyle of distinction that extends far beyond the drive.
To find out how you can experience automotive excellence at a new level, follow @Porschecentrekuwait.
Agency: bazaar Studios @bazaar.studios
Client: Porsche Centre Kuwait @porschecentrekuwait
Concept Creation and Production: BYFRR @thebyffrco
Photographer: Abdullah Al Failakawi @a.failakawi
Model: Haneen @thatsohaneen
