When you think of IKEA, visions of sleek furniture, minimalist designs, and the iconic Allen wrench probably come to mind. But hold onto your flat-pack shelves, because the Swedish giant has ventured beyond your living room and into your wardrobe with the AURTIENDE collection—a limited-edition streetwear line that’s as functional as it is fashionable.

First things first, let’s decode that name. “AURTIENDE” translates to “original” in Swedish, a fitting moniker because this collection, just like the brand’s furniture designs, encourages people to be themselves and celebrate their uniqueness, making us all original. It’s a celebration of individuality and self-expression, encouraging fans to showcase their unique styles. Whether you’re out on a shopping spree , going out for coffee with your friends or spending the day exploring Kuwait City’s streets, AURTIENDE invites you to be unapologetically you. So, what’s in this collection? Imagine the comfort of your favorite IKEA couch, but in clothing form. AURTIENDE offers a range of unisex items. You will find T-Shirts and Hoodies, that are crafted from soft cotton, these pieces come in bold colors, as well as classic black and white. They’re perfect for those who want to wear their love for IKEA on their sleeves—literally. Whether you’re having a bad hair day or just want to elevate your look, the collection’s fisherman’s hats have got you covered. Remember the iconic blue FRAKTA bag? AURTIENDE reimagines it in new colors, making it a stylish yet practical accessory for your daily adventures.

The IKEA AURTIENDE collection is more than just merchandise; it’s a bold statement that bridges the gap between home interiors and personal style. By embracing streetwear, IKEA allows fans to express their individuality while staying true to the brand’s core values of functionality and design. Whether you’re an IKEA devotee or a fashion-forward individual, AURTIENDE offers a unique blend of comfort, style, and exclusivity.

So, next time you’re off to IKEA to get a new bookshelf or to enjoy one of their delicious hotdogs, why not do it in an AURTIENDE hoodie? The only thing we want now is a pair of Allen wrench earrings to complete the look.

The collection will be available on April 1st. Shop at IKEA the Avenues, IKEA the Warehouse (Sabahiya), or online at www.IKEA.com.kw. For more information, please call 184 0408 or follow @IKEAKuwait on Instagram.