BEAUTIQUE COSMETICS INTL DOMINATES AT PROFESSIONAL BEAUTY GCC 2019

For the third year in a row, beautique cosmetics international showcased their brands at Professional Beauty GCC, in Dubai. The exhibition is the biggest industry trade show for beauty professionals in the region and has been growing bigger and better every year. This year’s event was held at the Dubai Festival City Arena and brands from all over the world came to showcase the

beautique cosmetics had a lot to celebrate. Presenting their new brand, La Tweez. Crafted from the finest stainless steel, the hand filed tips are perfectly aligned and guaranteed to tweeze. The ultra-bright LED light illuminates your eyebrows and allows you to see those hard to reach hairs. Perfect for both home and on the go, the chic compact carrying case has a built-in magnifying mirror. You can finally get them in the GCC, in a wide range of colors and kits, these tweezers are fast becoming a favorite essential in every boss lady’s beauty kit! They will also be available on Boutiqaat soon, so stay tuned.

The beautique booth at Proffessional Beauty GCC 2019. Image courtesy of beautique cosmetics intl.

The company introduced Label.m to Dubai as the official distributor. After its huge success in Kuwait expanding to Dubai was the natural progression for beautique.

Max Lamparter, Global Educator of Label.m took the stage as the guest of honor and the presenter of the Beauty Salon of the Year Award at the Professional Beauty Awards Night. The two-day event included a booth during the day too. Sarah Clark the Business Development Manager for Label.m was another special guest. She hosted the exhibit stages and delivered key insights to the brand and each of its core product categories, Cleanse, Condition, Create and Complete.

Max Lamparter working his magic. Image courtesy of beautique cosmetics intl.

On the second day, Sarah hosted as Max took the stage along with two of the TONI&GUY Kuwait Stylists, Fiona Spratley and Catherine Jones, demonstrating their talents on models to achieve styles from Label.m’s latest campaign Get The Look2. Cuts and styles, worked with the best of LM styling products transformed every day hair to cutting-edge artistry from the hair masters.

Social Media rising star Sara Sofi @IamSarahSofi shone at the booth, as she explored all the product ranges and had a consultation with Max, who introduced her to the life-changing Texturizing Spray and for an added dose of oomph he added Resurrection Dust, the must- have miracle powder that maximizes root lift, volume and amazing texture.

The Label.m booth at Proffessional Beauty GCC 2019. Image courtesy of beautique cosmetics intl.

PR Maven, Tara Sillery, worked the crowd as she cheered on her favorite products. A beautique devotee for some time, she knew her way through the booth like the back of her hand, but there were some surprises to come.

CUCCIO’s latest innovation, Peel-it! Unlike anything else in the market, the polish glides on seamlessly, dries in place and stays on as a gel polish for up to two weeks till you decide to simply peel it off! This works perfectly for those that need to quickly remove the polish for praying purposes.

Tangle Teezer’s Wet Detangler was a huge hit. After the successful launch in Avenues Kuwait, there was no doubt that the brush would be just as popular in Dubai. With 325 unique teeth that flex over tangles and knots with every single stroke, hair is quickly detangled without causing any breakage, designed with expertise that makes it the perfect brush which takes hair from wet to dry. There are so many great colors to choose from that you might have to buy two or three.

After the Get The Look Square event. Image courtesy of beautique cosmetics intl.

The whole range of Invisibobbles just flew off the shelves. Exhibition goers couldn’t keep their hands off the favorites, basic collection, Cheat Day (scented bands with flavors such as Cookie-dough, Macarons, Chocolate and Donuts), the sports range, power and multi-bands. The Sprunchie, a cross between the intelligent construction of an invisibobble and a velvet scrunchie exterior was another huge hit. The 90’s called and were jealous and we understand. Even Jason Momoa was seen rocking one at the Oscars this year that was designed for him by the late Karl Lagerfeld. It was one of the last things the famed designer created via Fendi.

KeraStraight continues to attract new clients to its in-salon treatment that smoothes the hair, making it healthier and more manageable. A classic product with new packaging, this brand always delivers on its promises. The best results, with quality ingredients and none of the nasty stuff other Keratin treatments in the market use.

These models will be getting the look. Image courtesy of beautique cosmetics intl.

Right along next to it is the sister brand by the same founder, INNOluxe. Hairbond that protects the hair before, during and after color! Famously used by Sophia Hilton at Not Another Salon in Brick Lane, London. A must she never dares to go without on her clients.

Special mentions go to the KeraStraight Ultimate Oil and INNOluxe’s elixir for at-home continuous quality care.

The team. Image courtesy of beautique cosmetics intl.

The latest addition to the beautique portfolio is the impeccable salon furnishing from REM. A superb UK brand, of the utmost quality that has redefined the standards in furnishing for over 100 years. As the new agents, salons can find all of their salon interior needs at beautique. Custom-made, state-of-the-art and super glam.

Mega promotions on all the brands were the cherry on top. Everyone who visited the booth left with one or more from beautique’s special products and a huge smile on their face, crowning the huge success.
We can’t wait to see what beautique will offer us next.

For more information, please visit beautique’s website, and follow @beautiquecosmetics on Instagram.