“Bad Guy” is one of the few songs that we welcome as an earworm. The lyrics and music are a testament to the Billie Eilish’s genius. The 17-year-old singer and songwriter has managed to break into one of the world’s toughest industries and not only survive, but continually grow and evolve her talents. Her fashion asthetic is quite iconic too. She often changes the color of her bright hair and sports a non-comformist and anti establishment style that everyone can relate too.

Thanks to a collaboration with the Swedish fashion giant H&M, we can be Billie in our heads too. All the clothing has been made from materials sourced in a more sustainable way. The accompanying campaign includes work by the trailblazing 3D makeup artist Ines Alpha, from the main visuals to an exclusive Snapchat filter. 

Billie Eilish burst onto the music scene in 2016 and is now one of the most sought-after artists in the world. For the H&M merch collection, the designs feature Billie’s official logos and capture her signature oversized style – long, boxy t-shirts, hoodies, sweatshirt dresses, joggers and t-shirt dresses in a colour palette of cream, black, pale green and pops of neon green. The overall vibe is laidback and accessible yet edgy, and all of the clothing has been made from materials sourced in a more sustainable method. Accessories include beanies, bucket hats, socks and a bum bag. 

“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well,” says Emily Bjorkheim, H&M’s Head of Design Divided.

An important part of the Billie Eilish merch campaign belongs to Ines Alpha whose 3D makeup creations have been called revolutionary and the future of beauty. Having already worked with many well-known models, creatives and magazines, the Paris-based art director and 3D artist relished the opportunity to craft exclusive 3D effects for the campaign.

“I’m trying to push the boundaries of beauty and makeup by trying to offer more possibilities for self-expression. And with 3D it’s pretty much endless – for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world. Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with,” says Ines Alpha.

The Billie Eilish merch collection is available now in all stores carrying the Divided concept, as well as online at hm.com. For more info follow @hm on Instagram.