Bloomingdale’s Kuwait introduces a bright season ahead with its latest campaign for spring/summer 2020. Prepare to dream of more tropical climates as sumptuous shades and exotic flowers flourish in fashion. Showcasing the hottest hero products for the new season to desire and delight, these are the standout pieces guaranteed to steal the show. Shy and retiring wallflowers look away because these blooms are for the bold and the brave.

Pastels, but make them punchy. This was the order of the day for womenswear collections as beautiful dresses from Zimmermann and Sachin & Babi cut scene-stealing shapes and took a tropical take on subdued shades. The campaign celebrates the statement pieces of the season as well as the micro trends; think strappy dresses, ruffles, sharp shoulders and zebra print from Rotate and Huishan Zhang.

When it comes to accessories, small but mighty is where it’s at. Discover leather exclusives from Danse Lente or intricate Vanina creations handcrafted like tokens of treasure from pearls and beautiful beads while crystalized bags from Alexander Wang shout ‘over-the-top’ for those of us who love to be extra. Complementing the confident trends of summer with a minimal and simple footwear aesthetic, 3.1 Phillip Lim and Alexandre Birman pave the way to a new-wave of strappy classics and sculpted heels. For seriously standout steps, Midnight 00 and 124ever are the go-to brands guaranteed to get attention with iconic avant-garde elements, while Nicholas Kirkwood and Malone Souliers play with croc and python prints. Alternatively, platforms please those who like a chunkier option as raffia, cork, diamanté and snake foil textures come through from Gianvito Rossi.

The ‘Let It Bloom’ campaign is available at Bloomingdale’s Kuwait at 360MALL and follow the brand on Instagram @bloomingdalesme #bloomingdaleskuwait. Images courtesy of Bloomingdale’s Kuwait.