Banking institutions are located on almost every corner. For the consumer, it really is all about the incentive. What is it about this bank, that makes me want to trust them with my money? Things like banking solutions, different loan types, saving options, draws and much more really make or break the deal! Luckily, Burgan Bank provides all of that and more.
At the top of her marketing game, Haneen Ahmed Ali Al Rumaihi leverages her two-decade experience and learning in the field of marketing to maintain the position of Burgan Bank as one of the leading financial institutions in the region.
As head of the marketing team and as the Assistant General Manager of Marketing and Product Development, Haneen works closely with the other departments to subsequently plan and effectively execute the correct marketing strategies. Her ultimate focus is to delivering business value while maximizing customer satisfaction and overall profitability.
bazaar spoke to Haneen and we covered some of the things that truly make Burgan Bank the bank of choice for many people.
How is Burgan Bank changing the banking scene in Kuwait?
The Bank is following an innovation-oriented culture that swiftly adapts to industry demands to ensure delivery of pioneering and efficient banking solutions. We are progressive in our approach and using the latest best practices and tools, we thrive on offering specialized banking services to deliver an optimal customer journey.
We are deeply committed to improving our performance every year by maintaining a cautious growth and smart expansion strategy in our key markets, managing franchises by enhancing operating efficiencies and returns, focusing on strong risk management across the Group and optimizing capital usage.
What are the different bank accounts that you can have at Burgan Bank?
At Burgan Bank, we constantly strengthen our retail offerings to accommodate our customers with a wide array of products and services that meet their respective financial needs at every stage of their life.
We provide tailor-made savings accounts for customers up to 14 years old namely the BuBa Kids account followed by the Youth account for those between the ages of 15 – 25 years. Additionally, we offer saving solutions that help customers increase their funds and achieve their dreams regardless of how small the amount might be.
Should our customers join the workforce, we offer them various salary solutions ranging from a salary account, to credit cards, and several type of loans.
Last but not least, we have the popular Yawmi account which is the only account in Kuwait that presents the opportunity to be a winner every day!
Tell us more about the Yawmi account please.
With the growing demand for draws and cash prize accounts, the local banks have designed relevant schemes to accommodate customers’ evolving expectations such as cars, trips on private jets and so on.
Driven by a pioneering spirit, I am proud to say that Burgan Bank was the first to address certain preferences and interests in the market and introduce a scheme in the 1990’s that granted a plot of land to its customers!
Today, we are credited with having launched the Yawmi account, which remains a one-of-a-kind account and as the name suggests, an account that offers its customers the chance to win KD 5,000 daily! Furthermore, the account also entitles customers to enter a quarterly draw for a chance to win KD 125,000!
How can we enter the draw?
The conditions to enter each draw vary – our customers need a minimum balance of only KD 100 to enter the daily draw two days prior to the draw date. Customers receive a fair chance for every KD 10 in the account.
As for the quarterly draw, customers need to only have a minimum balance of KD 500 in their account two months prior to the draw date wherein with each KD 10 in the account, customers have the chance to enter the draws.
Simultaneously, if the account balance is KD 500 and above, the account holder will be qualified for both the quarterly and daily draws. Ideally, we encourage everyone to open a Yawmi account and/or increase their deposit to maximize their chances of becoming a winner.
How can people sign up for this account?
Signing up is quite an easy process – customers can either visit any of our 29 branches located across all governorates, or simply apply online.
Who would benefit the most from this type of account?
Opening a draw account is a smart way to save, as the return on savings is not a traditional return such as an interest while anticipating a great win. The draw accounts are designed for people who would to like to try their luck in winning a return that is higher than the normal interest. It is worth mentioning that the higher the level of the deposit or savings, the higher the likelihood to win.
What would you do if you won the draw?
As per the regulations imposed by the Ministry of Commerce and the Central Bank of Kuwait, employees of the bank cannot apply for the same draw accounts offered to customers.
However, we are entitled to an internal staff draw account which bears similar features and benefits. I have not been fortunate enough to win as of yet, but if I do, I would definitely spend the money on my greatest extravagance: travelling!
What would be your advice for people to save more money?
Don’t wait any longer, I urge you to open a Yawmi account and start your journey to saving more and if lucky, winning more to add to the savings!
To find out where your nearest Burgan Bank branch is and for more information visit their website and follow @burganbankkuwait on Instagram to stay up to date. Image courtesy of Burgan Bank.
