The iconic lifestyle brand born from sport has made great leaps since their start in 1919 in Rochester, NY. Today, they are proudly serving as a as a canvas for culture, championing real creators not just to win, but to Champion a better tomorrow.

Champion AW23 Campaign sees a dynamic and community-centric approach, bringing together two international groups of break dancers and friends who converged in the vibrant heart of Brixton, London for an unforgettable experience. Representing the UK are dancers Spin and Solid, whilst France is championed by brother and sister duo “Melting Force” Damani Dembele and SYSSY who all share the same passion and commitment to their craft.

The Breakdance Battle is an extension Champion’s global ‘What Moves You’ campaign, unfolding as a spirited celebration of dance, music, and style, showcasing extraordinary talent and serving as a testament to the power of unity. The campaign signifies Champion’s commitment to supporting and involving the breakdancing community, bridging generational gaps and showcasing how breakdancing transcends time.

With the world celebrating the 50th Anniversary Hip Hop this year, this campaign amplifies the voices within the breakdancing community and use our knowledge as a brand that has lived through multiple styles and subcultures through the decades.

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