Cole Haan introduces the Fall chapter of its “Reimagine Tradition” campaign launched this past Spring. The global campaign spotlights the 100-year-old lifestyle brand’s newest products designed to blur the lines between the traditional 9-5 and 5-9 and invites the world to reconsider the new rules of the ways we work, commute, travel and play with unexpected twists. The campaign welcomes two pinnacle product launches: the women’s luxuriously crafted 1928 Collection and the latest innovation in men’s, the ØriginalGrand 2.0 Oxfords with the revolutionary SKYWEAVE™ Cushioning System.
The women’s 1928 Collection celebrates the brand’s heritage with timeless silhouettes rooted in Cole Haan’s legacy of craft, innovation, and design. The offering highlights textures, colors, and techniques from the brand’s archives, from elegant animal embossing to their signature, hand-woven Genevieve Weave. The first installment of the collection launches today, with additional styles launching through October, and showcases day-to-night, made for walking styles such as a statement loafer, confident pumps, power boots, iconic flats, and elegant handbags that are the seasons must-have front of closet staples. Each shoe in the capsule features an innovative outsole and plush cushioning that feels as luxurious as they look. The meticulously crafted handbags are versatile with clever function and include an inspired-by-the archives tote bag, softly structured shoulder bags, decadently designed evening clutches, and a beautifully refined carryall shopper.
For men, Cole Haan debuts a revolutionary leap in footwear technology. Over a decade ago, the brand introduced the premier collision of performance and dress with the first ØriginalGrand Oxford. Now, the most celebrated OG hybrid takes a bold leap forward. Reimagined from the inside out, the all-new ØriginalGrand 2.0 Wingtip and Oxfords feature the brands revolutionary SKYWEAVE™ Cushioning System, an intricate new outsole that features hundreds of biomimetically engineered trusses for astonishing spring-like comfort and stability right where you need it, delivering a smooth ride from morning to evening. The new ØriginalGrand 2.0 Oxford features a modern perforated brogue upper and is available in 5 colorways, while the ØriginalGrand 2.0 Wingtip Oxford comes in 4 colorways.
“With this portfolio of breakthrough products, Cole Haan is, yet again, setting the standard for innovation in hybrid dress products—while simultaneously delivering some of the most beautiful, crafted women’s footwear that has a direct lineage to the legendary Cole Haan reputation for timelessness and quality,” said David Maddocks, Brand President of Cole Haan. “The Fall collection is designed to outfit our best customers with everything they need from day to night and from work to weekend and all of life’s moments in between.”
The Fall 2024 “Reimagine Tradition” campaign, the third installment brought to life with General Idea, a next-generation and award-winning creative agency, as well as the newest product offering are live now on www.ColeHaan.com.kw
