Ten years ago, Cole Haan disrupted the footwear industry by introducing a game-changing category of footwear, designed for cutting-edge on-the-go consumers who desired the look of a wingtip and the comfort of a sneaker. Today, the American performance lifestyle brand and retailer is joining forces with global streetwear phenom, atmos, for a limited-edition collaboration to celebrate the iconic ØriginalGrandWingtip. The first in a series aptly titled, “10-Years of Defying Convention”, the partnership seamlessly fuses Cole Haan’s rich heritage and tradition with the street sensibility and distinct aesthetic that has become synonymous with Atmos – all without sacrificing craft, style, or comfort.
“This collaboration, which is the first collection celebrating a decade of defying convention, embodies Cole Haan’s unrelenting pursuit in revolutionizing workwear for consumers who work for what they believe in,” notes David Maddocks, Brand President, Cole Haan. “atmos continues to rewrite the rules and push the boundaries of streetwear style and we are honored to kick off another decade of ØriginalGrand footwear with them.”
With the introduction of the ØriginalGrand Wingtip, Cole Haan defied convention, pioneering an innovative, hybrid silhouette that combined a traditional dress upper with a fluted athletic outsole, held together by a unique leather welt. Inspired by the weightless movement of astronauts bouncing in space, ØriginalGrand oxfords signified one giant leap in ingenuity, craftsmanship, and design.
Now, the special-edition Cole Haan x atmos shoes further reimagines the beloved ØriginalGrand Wingtip through the use of new materials, fabrications, and colors, which pay homage to atmos’ rich heritage within the sneaker community.
“Cole Haan was just an incredible design partner in this process,” says Kelton Bumgarner, Creative Director of atmos USA. “I came to them with a whole range of concepts and ideas of how we could infuse and reveal these animal prints into the classic design, and we produced 10 different samples to test to validate different ideas. That process gave us such a range that we were able to pull out the strongest ideas to create this iconic designs.”
The assortment consists of two colorways one of which is available in kuwait. The shoe, named “Logic,” features a colorway true to Cole Haan’s heritage: a sleek Ironstone/Sulphur Spring combination, executed in an animal print debossed suede and bright pop color midsole.
Priced from 69KD, the Cole Haan x atmos limited-edition shoe will be available in men’s sizes and will be sold online as well as in the Avenues mall Phase 4 store.
