H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style.
This year’s Conscious Exclusive collection takes inspiration from around the planet, with a focus on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous shape is printed with hand-drawn images of birds. A black cocktail dress is made from Tencel and recycled wool, with an African influence in its embellished rows of recycled sequins. Meanwhile, a sleeveless cocktail dress has a print inspired by Japanese ink, and is made from organic hemp, organic silk and organic cotton. The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide, as well as online, from April 16.
Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard – which is like the reverse of a jacquard, with threads intentionally left loose – or the organic silk tuxedo blazer that is slashed to the elbow to create a dramatic effect.
The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress, to the organic leather used for a minimalist leather jacket and the stack-heeled sandals.
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.
“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints made by one of our talented in-house designers. And Olivia Wilde is the perfect choice for this collection, sharing with H&M a commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Advisor H&M.
Dresses and handcrafted prints are at the heart of the new Conscious Exclusive collection for Spring 2015, with each edgy and elegant look made from more sustainable materials. Global influences are felt throughout the individual pieces, from Japanese draping to African embellishment, each given a fashion twist. New to Conscious Exclusive are recycled sequins and beads, making the collection more sustainable than ever. The collection will be available in around 200 H&M stores worldwide on April 16, as well as online.
“I love the diversity of ideas in the new Conscious Exclusive collection. Each piece has its individual elegance, and the prints are exceptional,” says Ann-Sofie Johansson, H&M’s Head of Design for New Development.
The H&M Conscious Exclusive collection will be available on April 16th, 2015 at The Avenues 1st Phase, Grand Avenue – The Avenues, & Marina Mall. For more information, visit www.hm.com/kw and check out #HMConsciousExclusive online for the latest updates! Follow them on Twitter @HMkuwait, Facebook and Instagram @HM.
