COS partnered with NATIVA, a pioneering provider of luxury Merino wool, to create a limited-edition capsule championing regenerative farming practices that aim to nurture positive change.
Illustrating COS’ ongoing commitment to traceability and transparency, the collaboration supports NATIVA’s dedication to cultivating balanced ecosystems. NATIVA’s holistic approach to regenerative farming is tailored to the needs of each farm to enhance soil and water quality, increase CO2 capturing, and improve animal welfare, the empowerment of farmers and their local communities.
Inspired by contemporary culture, the London-based fashion brand is known for iconic wardrobe pieces, elevated essentials, and innovative designs that are made to last. Dedicated to quality and sustainability, COS takes a bespoke approach to design, creating unique collections that combine function with timeless style. Experimental design details and material innovation are frequently revisited to include the latest sartorial advances and ensure the considered use of fibers, whether they be recycled, renewed, or more sustainably sourced.
“NATIVA is pioneering a new way of producing the world’s finest Merino wool. By supporting our farming partners through regenerative farming practices and instilling trust and traceability throughout the fashion supply chain with Blockchain, consumers can feel confident in the quality and strictest environmental standards when they see the NATIVA name,” said Nicolas Sapelli, NATIVA sourcing director.
A proud brand of the French 150-year-old Chargeurs Group, NATIVA brings nature-focused solutions to brands, centered in traceable wool backed by Blockchain technology. NATIVA introduced their global NATIVARegen program, which protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods.
As the COS collections continue to explore regenerative approaches, NATIVA’s traceable wool fibers come to life through softly tailored set-dressing and elevated essentials. Additionally, more sustainable materials are featured throughout COS’ knitwear collections, crafted from wool certified by both the Responsible Wool Standard and Responsible Mohair Standard, and recycled and repurposed wool. Enduring design, uncompromised quality, and meticulous craftsmanship is delivered throughout.
The COS ´ NATIVA 8-piece regenerative wool capsule will be available in stores and online globally in January 2024. For more information visit @cosstores on Instagram or COS.com.
