London-based fashion brand COS announced launching its online store in Kuwait this month! COS opened its first Kuwait store in 2012, and the upcoming digital expansion marks another exciting milestone for the brand.

The online launch will see COS extend its offering of unique fashion collections for men and women to a broader audience across the markets. Dedicated to quality and designed to favour timeless style, the site will present a collection of elevated essentials and reinvented wardrobe icons.

Saleh Alshaya – President H&M at Alshaya Group, “We are thrilled to reveal the entry of COS online in Kuwait, bringing a new dimension of shopping and service to our customer’s fingertips. The launch marks a milestone for us in the Middle East, pushing our digital-first mindset forward with respect to redefining the shopping experience and becoming more accessible. What better way to launch our new website than during our autumn-winter season – which itself marks a new direction for the brand”.

The Autumn Winter 2021 which debuted at London Fashion Week was presented by Clearpay, with a hybrid show encompassing a physical catwalk, merged with artistic portraiture and moving image, that was digitally live-streamed to all at cos.com and at a special event at the store at The Avenues.
The collection embodied the timeless COS style signatures and embraced elevated, redefined wardrobe icons. The brand’s commitment to sustainability was honored by new material innovation and long-lasting design concepts with a collection crafted towards circularity. The use of recycled fabrics, repurposed and organic materials limit the drain on the planet’s resources. And the more thoughtful design and production processes ensure that everything produced by COS is more sustainable.

Craftsmanship has always been one of COS’s strongest values and this shows in details like contrast binding, hand-stitched re-enforcements and adjustable fits. We’re definitely excited about being able to browse the iconic brand’s offerings online so we can reimagine our wardrobe from the comfort of our homes.

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