We wait for the COS summer collection every year because we know we can score some timeless yet trendy outfits that can be styled for so many different occasions. The London-based fashion brand was inspired by the renewal of the seasons and the brand’s optimism for the future for this collection. It fully embraces warmer weather, whilst remaining versatile and timeless.
Inspired by contemporary culture, COS is known for collections that balance innovative design with enduring style, with every piece made to last beyond the season. The fashion brand creates modern, functional, and considered design and has supported the arts since its inception through collaborations with established and emerging creatives, galleries, and creative studios.
An amalgamation of statement pieces and relaxed essentials form the foundation of the wardrobe. Loose-fitting silhouettes are designed to live in, whether at home, on the beach, or in inner-city locations.
Committed to sourcing quality materials that limit the impact on the planet, the season focuses on fibers that require less water and pesticides to cultivate, such as linen and hemp. These fabrics are durable, whilst appearing weightless, fostering movement and draping. Repurposed materials are adopted throughout, with recycled nylon utilized in swimwear.
A continued focus on material innovation is highlighted within accessories. Developed by Bloom, whose manufacturing process helps to clean and restore the environment, men’s sandals feature a flexible, high-performance foam partly made from Algae Biomass. Bloom is a brand by Algix, based in Meridian, Mississippi, USA. They transform air and water pollution into sustainable ingredients for consumer products.
In Womenswear, a relaxed and effortless approach to the season endures, highlighted by throw-on shirt dresses and swimwear styled in a ready-to-wear guise. Feminine blouses and cut-out detailing harmonize with utility accents. A 90s minimalist aesthetic is achieved through streamlined silhouettes and clean line layering, while craftsmanship remains central to the collection with an exploration of smocked details and braiding. The color palette is framed by bright whites, contrasting against summer darks to inject positivity and vibrance.
Within Menswear, a streetwear influence resonates throughout the season; wide-legged trousers, pull-on shorts, and light layering pieces create a relaxed dress sense. Set dressing and graphical stripes elevate looks. The Menswear color palette has a strong neutral ground, with a focus on shades of navy and green. Washed teals and light beige offer opportunities for tonal dressing.
The collection will be available in stores from April 1st. Visit COS at Grand Avenue- The Avenues, Al Kout Mall and Marina Mall. For the latest updates, check out @Cosstores on Instagram.
