The sofa is a humble yet ubiquitous piece of furniture. It is the centerpiece of any living room but it is also so much more. We probably spend more time on the sofa than any other place in the home. It needs to be comfortable, practical, stylish, easy to clean and also hard wearing to handle our daily use. The perfect sofa does exist because Mastara will build it to your exact requirements.
The custom sofa service from Mastara includes three main services; diwaniya, new sofas and upholstery of people’s existing sofas. The difference between a sofa and a diwanya is that a sofa is an isolated structure with limited seats that they design and produce while a diwaniya is usually a wall-to-wall solution with any number of seats. Upholstery is exclusively replacement of fabrics which we recommend only for high end or designer sofas that are worth the reinvestment.
A beautiful part of our culture is the diwaniya, we spend hours in diwaniya socializing, connecting and having important conversations. Mastara wants to make them not just a comfortable space but also aesthetically beautiful and different to what you may see mostly in diwaniyas today. A diwaniya is a staple room of any home and should reflect your personal style as much as any other part of the house. Customization allows this to happen and beyond the design there are so many fabric options to choose from at Mastara which support the longevity and high usage of them, including cigarette and spill proof fabrics that come with ten year warranties.
If you can’t wait, you can check out the Mastara website right now. The sofas featured there are Mastara Essential Sofas, available for online purchase, catering to smaller seating needs from 3-5 seaters. These come in a variety of popular fabrics for quick selection. However, for more extensive customization, including altering size, shape, and material, customers can book an appointment or visit the Mastara studio. The online offerings are intentionally limited to ensure a personalized touch through consultations with our expert team, particularly for solutions like diwaniyas.
“Our Masatra Essential Sofas have been a result of years of development, offering three distinct styles – Zandi, Tokyo, and Jimmy. These sofas are customizable in terms of fabric, layout, and seat numbers, with extra-deep, extra-wide, and exceptionally comfortable seats. Witnessing customers personalize and make each Mastara sofa uniquely their own is a source of pride for us,” says Carly Arzeen Zandipour, CMO Mastara
At Mastara, consultation is key. Whether at the Shuwaikh Industrial studio or through a convenient in-home visit, a specialist will guide you through a curated selection of fabrics, customizable options, including designs, leg choices, and comfort preferences. The studio visit allows firsthand assessment of craftsmanship quality and a broader array of fabric choices. Once you’ve made all of your selections you can then make your order and wait for your new sofa or diwaniya to arrive.
The beauty of customization lies in the ability to combine various elements across a palette of fabrics. Whether it’s a 3-seater sofa, matching armchair, coordinating pillows, and curtains with complementing ottomans, customization with Mastara enables the creation of a cohesive and personalized room aesthetic.
While the Mastara Essential Sofas are prominently featured, they also collaborate with interior designers, offering bespoke solutions tailored to their concepts. The scope of customization extends beyond the Essential Sofa range, showcasing the versatility in design and production.
Beyond in-home consultations and the studio, Mastara has fostered partnerships with like-minded entities in Kuwait. Collaborating with interior designers, fabric suppliers, and maintenance services, they provide comprehensive support, ensuring that customers receive top-notch service and outcomes, not just during the purchase but throughout the lifespan of their furnishings.
One of the most exciting parts of creating your own sofa is choosing the fabric. Mastara works with a variety of fabric suppliers across the globe to suit customers’ requirements. Environmentally and health conscious customer can choose from EU ISO certified standards fabric that use less water during production and are made of sustainable material. You can also find fire retardant fabrics that don’t use harsh chemicals as well as a variety of fabrics that are antibacterial, anti-allergy, and the list goes on.
“Every order is unique, but those that push design boundaries bring particular excitement. Collaborating with influencers like Ascia and visionary designers such as Ziad Sarkis has led to innovative designs like Ascia’s diwaniya and creatively shaped pieces like Ziad’s Phantom sofa, adding a playful and dynamic dimension to our portfolio,” says Carly Arzeen Zandipour.
If you are ready to create your own custom sofa, the Mastara team gave us some tips that you might find helpful:
Prioritize functionality before aesthetics. Consider the sofa’s intended purpose, whether for a diwaniya, a reception area, or everyday family use for example, do you need spill and stain protection for kids? Anti-allergy materials or pet friendly?
Once functionality is defined, customization becomes an enjoyable process. Design inspiration can come from various sources, allowing customers to personalize their furnishings based on their preferences.
Staying informed about global trends and collaborating with a network of designers ensures that the Mastara studio is stocked with fabrics aligned with the latest design directions, so you will find lots of vibrant colors like orange, maroon, and earthy tones which are making a comeback in interior design. Patterns are also trending, influenced by global home textiles events and insights from both international and local designers.
Mastara is the first and only bilingual app and website in the region to offer customized sofas, curtains and blinds online. Book a free consultation today at www.mastara.me/appointment or Whatsapp 9092 5757
