As the key organizer of KNF’s SME Forum and workshops, the final forum of Tshalah has been headed, coordinated and managed by Eng. Mohammad Al Suraya CEO of Dawrat.com.

Creating a business identity and meeting the challenges of modern marketing was the main topic of discussion for this season’s forum. The creation of a business identity is one of the most important foundations for the success of the project and it completely deviates from the concept of the branding.

The final forum of the second season will discuss the identity of the business and the criteria that distinguish a given business’s identity from others. Guest speakers included Riham Al-Ayyar, the current CEO of Philosophy 360 Marketing Consultancy and former Sr. Director, Brand & Communications in Ooredoo Telecom, and Media Identity Advisor to the Kuwaiti National Assembly, and Mohammed Khawaja, Chief Executive Officer of Startappz, and former Executive Director of the Queen Rania National Entrepreneurship Competition and Consultant on Startup and Customer Development methodologies for SME.

For more information, please visit www.dawrat.com, or call 2205 0004.