FAZZALI is an Arab owned clothing line, known for its unique idea of using only two colors, black and white. The line is owned by Azza Fadel who is a spectacular designer with a distinctive concept to branding. Her work is rooted in the elegance and versatility of monochromatic shades. The brand features FAZZALI’s own premium signature 100% cotton fabric which is meticulously manipulated into distinctive sculptural like designs.
Azza Fadel’s vision for FAZZALI reflects more than just elegant clothing for women. The brand name is a play on Azza’s first, second and last names; Azza Fadel Ali. Azza aspired to create a comfortable top of the line label which focuses on attending to a woman’s need for effortless styling, while still maintaining an empowering flare giving them her confidence she deserves. We stan a designer who’s all about women empowerment! If you’re into looking like royalty, feeling feminine and modern all while being comfortable, then this line is for you.
FAZZALI utilizes a special integrated design and production team that showcases timeless versatile styles, while keeping in mind fashion aesthetics and world trends. In the words of Azza Fadel “Our mindful efforts are to design for real women and if we can dream it, we can do it.” With all FAZZALI’s production taking place under one roof, the only limit on what FAZZALI can do is their imagination. Using traditional, long-standing techniques fused with state-of-the-art technology, Azza can create designs of increasing complexity and quality.
This all started in 2012 when FAZZALI was first introduced to the Egyptian market. Since then, it has been introduced to the Kuwait and Bahrain markets. With tremendous success in the region, it expanded into the US, UK and the UAE, making it an international brand. Booming worldwide, FAZZALI collaborated with Debenhams Stores in 2018 and launched locations in four countries, expanding also to Russia.
Under the vision of Azza, the brand has evolved over the years to become a staple component in all of her customers’ wardrobes with a romantic, contemporary flare. FAZZALI aims to establish an emotional connection and maintain satisfaction all around the world through the inspiring line.
The company’s slogan, tailored with love is not only a slogan, but it’s the vibes spreading all over the brand team. Since FAZZALI started the process from scratch, all the way from manufacturing the fabrics exclusively for every single detail and followed with love for tailoring, the brand, and more importantly the customer. The focus is spreading the mood of love, between the brand directors, staff members and letting love shine through in every detail.
Follow @debenhamsmiddleeast on Instagram and Facebook for all the latest updates. Shop FAZZALI line at Debenhams in Grand Avenue – The Avenues, Souq Sharq and The Gate Mall. Call Customer Service: 182-12-12.
