Deliveroo is no stranger to delivering exciting events as well as mouthwatering food, and the delivery giant, pulled off their most fun event yet at Murouj recently. The big burger billboard was a joint effort between the brand and Shake Shack.

Standing tall at a whopping 5 meters wide and 3.3 meters across, it took 1,100 burger boxes to build. People were encouraged to grab a box for a chance to win one of 10 “free burgers for a year” tickets.

While we all would have loved to win that, you still didn’t walk away empty-handed. Each box held gifts from Deliveroo and Shake Shack. Phone pops, stickers, cups, fridge magnets, tote bags, purses, sunglasses, bandanas were just some of the fantastic prizes that were waiting for you. 

It took the construction crew several days to complete the installation working only in the wee hours of the morning from 4am to 7am. But for Deliveroo the billboard is more than just a fun stunt, it is their homage to their core brand value “Food Freedom”. 

The company embraces the idea that food happiness is the freedom to have what you want, when you want it, where you want it. It is why they insist on bringing their activations to the customer.

Deliveroo are capitalizing on Kuwait’s vibrant food scene and discerning customers by providing locals with a dependable and solid service every day while also giving them the opportunity to enjoy some whimsy and excitement with these interactive activations.

Deliveroo partnered with Shake Shack to bring the burger billboard to life. Shake Shack burgers are a favorite with Deliveroo customers, with the Shack Burger and cheese fries being one of the most ordered meals by customers. Burgers are hands-down the most ordered item on Deliveroo.

We loved watching everyone’s enthusiasm while picking their boxes and finding out what they had won. But our favorite moment was when the cutest little boy in a Spider-Man costume scored a year’s worth of burgers.

The beautiful neighborhood party vibe went on until 11pm, with Shake Shack offering guests free burgers. We are already hyped to see what Deliveroo will be doing next and we are sure it is going to be just as fun if not more.

If you want to know when and where Deliveroo’s next fun event is going to be follow them on Instagram @deliveroo_kw.  For more information visit deliveroo.com.kw, where you can also order your next meal. For an easier ordering, download the app which is available for iOS and Android devices too.

All images by Muneera AlKhulaifi for bazaar Studios.