New York is the forever muse of DKNY: a dynamic city beyond compare where the streets are as inspiring as any runway; culture is in constant fl ow; and individuality brings people together. This season, both dreams and reality converge in the Fall 2023 “DKNY For You” campaign, which explores the uniqueness of New York from a multitude of perspectives. Because everyone has a story to share.
Photographed by Dan Martensen and styled by Alastair McKimm, the campaign features Amelia Gray Hamlin and Christian Combs along with various personalities – including Abby Champion, Peter Dupont, Catarina Guedes, Alex Schlab, Hiandra Martinez, and Raph – who have a connection to the city. Each channeling that unmistakable local attitude, these diverse talents anchor each image. Surrounding them, cinematic views and street scenes that suspend time and action. For every New York moment, a statement of style.
The collection, at its core, reveals an innate approach to dressing for urban life. Classics are renewed with a certain effortless polish; silhouettes are streamlined to emphasize their allure; the tonal palette appears strong and focused. Among the standout looks: elevated faux leather dresses punctuated with edgy metal accents, textural outerwear, polished varsity jackets, and satin suits structured with sharp sophistication. For every styling of pieces, there is a corresponding experience: catching a show at the Apollo Theater in Harlem, playing a chess game in the square, absorbing the latest art exhibit, or simply finding a quiet moment on a park bench.
“DKNY For You” encourages people to feel the influence of the streets. From day through night, a chance to show off a different DKNY look, to celebrate how the city is a source of endless inspiration.
“DKNY For You” will be amplified via robust media and marketing initiatives across the US and key international markets in a diversified media mix of digital, premium outdoor and social/influencer partnerships.
The Fall 2023 is available in the GCC in September in stores at 360 Kuwait, The Avenues, Al Kout, Marina Mall and Awtad Jahra. For home delivery WhatsAPP: 5519 9767. Follow @DKNY.ME on Instagram for more updates.
