Photographed by Marili Andre and styled by Edward Bowleg, “Do Your Thing For Love” kicks off a series of monthly themes, followed by “Do Your Thing For Fun,” “Do Your Thing For Family,” “Do Your Thing For The Future,” and “Do Your Thing For Community.”
For over 30 years, DKNY has embodied city-savvy style for those with a unique point of view. DKNY encourages individuality, respects the hustle, and empowers positive intentional action. “Doing Your Thing” is the truest form of self-expression, but it’s what you do it for that has true meaning. This season, we look to our community of multifaceted creatives to show us not only how they do their thing, but who or what they do it for. When it comes to love, we all have a story or two to share. “Do Your Thing For Love,” features real-life couples, model Ebonee Davis & rapper Smino, and designer Lindsay Vrckovnik & model Tyler blue golden, showing what they do for love and how they explore meaningful connections in modern-day New York.
This month, DKNY is set to launch “Do Your Thing For Fun,” spotlighting one-of-a-kind comedian Carly Aquilino and how she embraces humor and joy in the day-to-day grind. Carly reminds us to rewrite the rules and have fun while doing it.
DKNY values family, given or chosen, and the unconditional encouragement to be who you are. starring in April’s “Do Your Thing For Family,” self-made twin DJs, Coco & Breezy, along with their mom Dianna, show us what family means to them and what they would do for one another.
For May and June, “Do Your Thing For The Future” and “Do Your Thing For Community” arrive as a call-to-action, spurring positive change.
The Spring 2022 campaign will take a digital-first approach with a focus on paid social and influencer partnerships supported by high-impact outdoor advertising in key global markets, and we can’t wait to shop the collection in Kuwait!
The DKNY Spring Summer 2022 collection is available online on ontime.com or call 5519 9767 for free home delivery. DKNY is located in Al Kout Mall, Al Kout – Soku, Gate Mall, Marina Mall, 360 MALL, The Promenade, Grand Avenue – The Avenues, Phase 2 – The Avenues. Follow the @DKNY.ME Instagram account for updates and fashion ideas or call 1 820 012.
