In early May, the residents of Mishref were given a treat that had been a long time coming: the latest branch opening of Elevation Burger. For months the team worked hard to make sure everything in the branch was perfectly done, from the equipment and the food stations to the chairs and tables diners sit on, all with the goal of expanding the Elevation lifestyle to Kuwait.
“An Elevation lifestyle is one that elevates everything, your body, your mind, your soul, your life experiences.” said Amal Al Dahouk, from Elevation Burger’s Marketing team. “You aren’t just having a juicy yummy burger that you want to sink your teeth into, you are also having a burger that is made from 100% USDA certified organic and halal beef. Elevation burgers leave you feeling satisfied but light, so you won’t miss out on life.”
On opening day the people of West Mishref got more than just a burger, they got a day filled with an elevated experience. As they enjoyed their free burgers, customers played the classic Connect Four game and added their Elevation moment to the Share Your Moment board. They were also greeted by social media celebrities Dana Tuwairish, the micro-blogging American University in Kuwait student and Instagram celebrity Omar Al Othman. They got the chance to meet Hamad Qalam, a social media celebrity and marketing guru that hails from Mishref.
“One thing we noticed was that people of Mishref take pride in their area,” said Al Dahouk. “You could tell they are a very tight-knit community. They were very welcoming of Elevation Burger coming to their neighborhood and seemed happy that they will have more food concepts to choose from in Mishref now. We hope to live up to their expectations.”
The event was broadcast live on Kuwait’s radio station 103.7 on the Al Gaaylaa show. Customers had a chance to meet the team from the popular show, and listen to a live interview with Elevation Burger’s Ali Ashkanani, who explained what it is that makes Elevation Burger so special. There are more than 60 locations to find a burger in Kuwait, but Elevation Burger made its mark from the moment it stepped on to the scene. The concept began in Northern Virginia when founder Hans Hess dreamt about conceiving the immaculate burger. His goal was to create a burger that is good for us and for the environment without sacrificing great flavor.
While Elevation Burger has opened in almost a dozen states in the US, their first international franchise is here in Kuwait, and it feels like home. They started with the burger, and made sure all of their meat was organic grass-fed beef. When cows are left to graze in their natural habitat, they remain stress free and mostly disease free. This means they are not given any antibiotics nor beefed up with a corn-based diet that can result in a fatty product, and a less healthy burger for the consumer. The end result is tender, lean beef. With grinders in each store, you can be sure that your patty is 100% meat without any of the harmful additives, preservatives and chemicals.
They didn’t stop at the meat though. Most of their produce is purchased locally, and if they cannot find what they need in Kuwait, the Elevation Burger team makes sure it comes from the region to reduce travel time, and make sure that every bite is as fresh and as delicious as possible. The genius is in the detail though, and so everything in your burger meal is prepared daily. Elevation Burger’s special sauce is the perfect blend of sweet and tangy in a unique and almost indescribable secret recipe. And what burger would be perfect without the fries?
According to Al Dahouk, the franchise has developed a special method allowing them to prepare fries in the healthiest way possible. It starts with locally or regionally grown potatoes that are always fresh, never frozen. Frozen fries usually include preservatives to maintain their color and texture. Elevation delivers the fresh whole potatoes to every store where they are diced, and then fried at the perfect temperature in heart-healthy olive oil. It’s not just their burgers that are healthy, sustainable and good for you. To create a fully elevated experience, the people at Elevation Burger have put a lot of work into creating an environment that has the lowest carbon footstep possible. All their wrappers, bags and packaging are made out of recycled material. The chairs, tables and material used in their branches and the head office are made from sustainable material. LED lights are used in all locations and stores to conserve energy. This, says Al Dahouk, is their way of keeping with the Elevation Burger promise by delivering a product and service that is “Above and Beyond Good”: good for people, and the planet.
Elevation Burger is located at in Second Avenue – The Avenues on the first floor, Al Hamra Luxury Center, the Menus complex Mangaf and now in West Mishref in the New Mishref Co-op Mall. For more information, please call 2259 7516 or visit www.elevationburger.com. Follow them on Twitter @elevationkw, Instagram @elevationburgerkw or Facebook: Elevationburger.kw.
