In the latest episode of its much-loved designer collaboration series, H&M just dropped the news of a link-up with emerging brand Rokh. Admired for its experimental spins on wardrobe staples under the exacting eye of Korean designer Rok Hwang, Rokh is sought after for its cleverly customizable designs infused with off-beat elegance.
The Rokh H&M collection heroes Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces and playful office-inspired bags and statement jewellery.
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
“Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Rok Hwang, creative director at Rokh.
The collection will launch in The Avenues, Phase 1, Kuwait with prices starting from KWD 15.99 and online on 18 of April 2024.
