Audiences at the 2019 North American International Auto Show were treated to the debut of the new ENTRANZE. The brainchild of GAC Motor’s Advanced Design Center in LA, the concept car was created with a human- centric approach to family vehicles in mind.
The car is inspired by the sleek looks of a bullet highlighting speed, mobility and moving quickly towards the future. The ENTRANZE is a revolutionary step towards better energy consumption, redesigned interiors and exteriors and an upgraded user experience that turns every day commutes and errands to a more enjoyable affair.
Advancements in car design technology and a move towards cars that are used by humans have helped shape the new features. The traditional control panel was replaced with an advanced voice-control interface and dynamic buttons on the steering wheel help drivers make selections without taking their hands of f the wheel. The seating arrangement is inspired by aircrafts. Passengers will be entertained with the new curved displays. And because the designers understand that people don’t just need to get from point A to B, they also usually haul things around, the cargo system has a central movable storage unit in the second row and removable backpacks that double as in-vehicle storage. The folding rocker panel is the extra touch for leisure seating.
“Ultimately, automotive products are a means for people to connect during life’s great journey. The ENTRANZE concept embodies our vision to provide mobility solutions that enrich lives,” said Yu Jun, president of GAC Motor.
With the announcement of the new California Headquarters, GAC Motor are now much closer to their American customers. The regional headquar ters will be responsible for branding, marketing, product planning and financial affairs.
That is not the only new US location. The GAC R&D Center Detroit has officially begun operation. The center is a US$ 4.4 million investment and encompasses nearly 50,000 square feet of real estate.
The other two facilities are also research divisions, highlighting the automaker’s commitment to constant improvement in technology of their vehicles. GAC Motors’ Silicon Valley R&D Center has been focused on the improvement and development of many futuristic car technologies such as autonomous driving. The location of the center helps bring in the best academic and industry specialists. The GAC Advanced Design Center Los Angeles is responsible for advanced design, UI/UX development and brand visuals for GAC Motor.
The Detroit hub connects GAC’s two California R&D centers with the GAC R&D centers in China. The centers help advance the company’s R&D objectives and global reach.
“In the future, we will continue to make our products more intelligent and transform to a mobility service provider so as to share the unique charm and value of new era of “Made in China” with global consumers,” said Yu.
We love fast and flashy cars. But when we actually buy a car, we buy the car that actually makes our life better, not just our drive faster.
For more information call GAC Motor on 1 833 334, visit the website www.gackuwait.com, or follow them on Instagram @gacmotorkwt.
