The two businesses founded by Fai Al-Ibraheem truly complete and complement each other. From True where unique flower arrangements are gifted, and True De Paris is where you’ll find fine jewelry crafted with care. The brands both represent the essence of natural beauty, which is something Fai certainly feels strongly about. When we met with her, she showed us what she is passionate about and how filled with beauty it is.
Image courtesy of Fai.
Image courtesy of Fai.
Fai was looking for a meaning that is mainly related to beauty, one word that will deliver the message of her brands as she says “While I was holding the dictionary actually, and I was googling the definitions of beauty I found the word true. So, the definition was what is beautiful is real and true, and what is true is real and beautiful.” True was the word that brought the two businesses from an idea to the real world.
Ever since she was young, Fai was always curious about the types of flowers, their colors, their scents, and which flower looks perfectly arranged with the other one. She’s in love with simplicity, and that is clearly seen within her floristry business. The whole idea lies in arrangements and the way it is gifted. For example, Fai does not like using fake flowers or even vases, and she has come to the realization that people are liking the method she uses, which is arranging the flowers on pieces that can be re-used differently, be it a lantern, a candle holder, a cake plate, or a mirror! “I’m working on so many ideas that people can benefit from later on,” she says.
Not only that, but Fai also applies the same concept of simplicity in her jewelry brand, True De Paris. She wanted her jewelry pieces to basically present themselves without any extra additions, to make a statement of their own as real diamonds should do. The flexibility that lies in each and every piece, such as rings that you can wear on all of your fingers and tennis bracelets by managing to keep it casual yet chic is an art form itself.
What’s even more interesting is that plenty of Fai’s personality is seen in her businesses. Every piece of jewelry she wears, and every flower arrangement she arranges is cared for with the same level of detail and care. She adores diamonds because they are raw and real, as she says “A diamond cut is something really sensitive, how it is cut, shaped, it has purity and a shine that attracts your eye, so again we go back to beauty,” and to her, “Flowers are the accessory of life.”
As Fai continues to produce beauty whether it is in the form of natural flowers, or splendid diamonds, hers will never fade away. The fusion of both brands is an admirable accomplishment and being able to create and express these beautiful messages to the people represents the essence that less is more.
UP CLOSE & PERSONAL QUESTIONNAIRE
What do you most value about your friends?
I enjoy being around people who have a big heart and are willing to give to others. I try to spend my time with those who are kind and understanding.
I value 3 things in a friendship: 1. Honesty. 2. Loyalty. 3. Reliability.
Which living person do you most admire?
I admire every successful person and they are many starting from my family. I can never count a number or specify someone, but if I have to choose, I would say King Alfaisal and Oprah Winfrey.
What is your idea of perfect happiness?
Perfect happiness is a decision to live happily in your own world, with what is available and affordable, and to never judge others.
What is your greatest extravagance?
My greatest extravagance is to always make my parents happy, proud and satisfied.
What is your most treasured possession?
Capturing everything beautiful, seeing the bright and beautiful side in any spot.
What is your greatest fear?
My greatest fear is losing someone I love.
What is your most marked characteristic?
Big kind giving heart.
Which talent would you most like to have?
To be specialized in what I love doing, which is flower arranging, set up, event planning, designing jewelry and in my sports.
What is one trait you have that you are most grateful for?
Seeking beauty in everything around.
What is the human trait you most dislike about others?
Using others to reach a goal.
What is it that you most dislike?
Playing with words and emotions.
Which words or phrases do you most overuse?
لو دامت لغيرك ﻣﺎ اﺗﺼﻠﺖ اﻟﻴﻚ
“Things would not have arrived to you, if they lasted forever for others.”
What are your favorite words to live by?
Everything will be ok.
Where would you most like to live?
Between my family.
If you could have any job, what would it be?
I’m happy with my job, and love what I’m doing.
What would you consider your greatest achievement?
To have my jewelry brand.
What do you hope for the future?
Learn from the mistakes and live in interesting times.
For more information, follow @true.kw and @truedeparis on Instagram.
