Kuwait is full of young, dynamic individuals who are the true movers and shakers behind many of our favorite brands and concepts. They’re the ones who push for change, innovation and constant improvement. We spoke to Senior Marketing Officer at Trolley, Fatimah Al Mousawi who gave us some insight into her job, her journey and how to get ahead in the field.

How do you introduce yourself to people?

I like to introduce myself as a young Kuwaiti woman who’s aspiring to become one of the top Arab business women in the region.

How do you explain what you do at your job?

As a Senior Marketing Officer, I get to handle anything from marketing budgets, print production materials, influencers, offline and online campaigns. I also get to coordinate with other departments and clients as well.

You are currently the Senior Marketing Officer at Trolley, what does a typical day at Trolley look like for you?

A typical day for me would be meeting with the marketing team to discuss current projects, meetings with other departments and assisting clients with marketing needs.

Do you think your personality traits help you at your job, or can it all be learned?

I’m sure everything can be learned with time. I believe the most important trait any person should acquire is adaptability. In marketing we have to be quick to adapt to the quick changes in customer behavior and market conditions. Adaptability is also a good trait for any employee working in any field. It is a crucial trait for employees who look to succeed in their career.

What is your favorite thing about your job?

I get to communicate and work with a lot of people. Internally and externally.

What do you find the most challenging?

I find new projects that I haven’t done before to be the most challenging, as I do not have the knowledge or experience to carry it out without minor hiccups.

How do you develop and improve your skills?

I like to take on new tasks or projects regardless of how scary or foreign it may seem at first. Any obstacles or new challenges outside of my comfort zone help broaden and improve my skills. If it doesn’t challenge you, it doesn’t change you (to the better, of course).

What did you want to be when you were younger?

I did not have a specific career path in mind. But a few career paths that intrigued me were: Law, Psychology and English Literature.

Did you plan your career this way? Or are you just taking it one step at a time?

I took it one step at a time. When I first started university as a freshman, I applied as a management student. As I started taking classes in different business fields I fell in love with marketing and decided to shift to Marketing.

If you could choose a different career what would it be?

Knowing what I know now, I would not change a thing. However, I would have loved starting my side hustle a little sooner.

What do you like the most about the marketing field?

There’s never a boring day and there are endless possibilities to what can be done.

What do you do to unwind?

I like to sit in a quiet place and meditate or read a book, to walk after a long day at work and most importantly SLEEP! Side note, I like to watch Grey’s Anatomy on days I don’t feel like meditating or reading (no one’s perfect, LOL)

What are your favorite things to buy at Trolley?

I like to try new/exclusive items at Trolley when it comes to cold drinks and fresh food. I usually get donuts too.

Any childhood hobbies you still practice?

I was always big on reading since I was a child. Still am, but due to the busy life, I haven’t been able to read as much as I did.

Any other hobbies you practice?

Makeup artistry. I am currently working on establishing a beauty company during my free time.

What is one thing most people might not expect to learn about you?

Some might find it weird, but I like to play sudoku or solve basic math quizzes during my free time.

What advice would you give for young people interested in careers in marketing?

Gain as much knowledge and experience as you can by doing every little thing asked of you (in short, never say no!). Converse with people from other departments and understand their flow of work as this will help broaden your understanding of the product or service you are marketing. Follow the best local businesses with great Social Media content and great campaigns. Analyze their every move and notice how people engage with them. Most importantly, execute what you’ve analyzed. You never know what works in the industry you’re in until you try different marketing approaches.

Get to know Fatimah by following her on Instagram @by.famousawi, Twitter @famousawi and LinkedIn.