Local jewelry brand Fazeena likes to think of exceptional pieces of jewelry as those that not only look beautiful when worn, but also pieces that empower us. The pieces we can connect with, that can be a part of our journey in life.
When Fazeena was created, founder and creator, Nessy Ibrahim, had the vision to change the definition of accessories and jewelry and to create a revolution in the world of fashion.
What do we know about Fazeena? It was founded in 2018, as a Kuwaiti brand specialized in a variety of products: glasses chains, chokers, necklaces, and more. The goal was for Fazeena’s accessories to be companions that you could wear anywhere, and celebrate your life experiences with.
What makes Fazeena unique? They have created their own secret metal material. After months of testing and consulting creative minds in the industry, they arrived at a mixture of metals, that doesn’t lose its color or luster. This material is also delicately chosen so that it doesn’t cause any allergy or skin reactions, and it is very gentle on the skin. In addition to that, the metal is made to be pleasant to smell and sounds good to the ear like a peaceful harmony. After much research and hard work, they finally found the perfect material that is fit to be a true-life companion, in any weather conditions and with a very long life.
Coming up with this secret material is not the finish line, however, as Fazeena’s team is also currently working on a new line of products made from recycled materials. According to Fazeena’s founder, Nesreen, “we only have one earth, so we ought to be more considerate of it. Serious thought must be placed in making the best of what we think we don’t need anymore, hence, to recycle whatever can be recycled.” We can’t wait to see this line from Fazeena.
Behind every great brand is a creative, motivated team, and Fazeena’s team is made up of individuals who like to create personalized experiences for their customers. They carefully choose which stones, materials, and colors to use and how every single aspect fits within their design. The most important character shared by the team, is great passion, as passion is the brand’s fuel. Their team of designers includes people who wake up every day with the need to create, to inspire, and to design out of the box pieces. They revel in the little details to make the products attractive and dashing.
Art is the new sexy, and it plays a huge role in Fazeena’s designs. For instance, when Fazeena’s designers visited Paris, they were so inspired by the art, that they decided to launch a one-of-a-kind necklaces collection inspired by famous paintings like Scream, Van Gogh’s self-portrait, and the always iconic Mona Lisa.
Glasses chains are the revolution of fashion. Perhaps the most often underlooked accessory that is definitive of someone’s style is the simple glasses chain. Fazeena believes that glasses chains will arrive as a revolution in fashion because not only is this classic piece highly coveted, but it also can be stylish too. Glasses chains were first invented to help people keep their glasses close to them even when they weren’t using them, now they have made a revolutionary come-back with a touch of elegance and style with Fazeena’s creative collections.
Karafetta for ladies, why not? Nobody said that only men can wear ties. Fazeena was one of the leading brands to launch a whole line of chokers dedicated to empowering women with tie-like chokers.
Music and shopping go together perfectly, and we love the customized shopping experience with music created by Fazeena. On many different occasions, Fazeena’s marketing team likes to surprise us with a music playlist on their website to give their customers the choice to engage in a fun shopping experience while playing some music.
The beauty of wearing a piece of jewelry is that it always has a story of its own and only you know what the story behind your jewelry is. Fazeena wants to share in your life experiences, empowering you to march boldly and stylishly towards your dreams.
Remember a good accessory, is not just one the eyes can see, but one the soul can feel, touch and embrace. Be sure to visit www.fazeena.com to check out their awesome collections. For Fazeena’s latest, check them out on Instagram @fazeena.q8.
