Founded in 1990, Bath & Body Works has been a disruptor in the fragrance industry for over 30 years. Led by its mission to make the world a brighter and happier place through the power of fragrance, the global leader in personal care and home fragrance products. With a massive fragrance portfolio, including over 250 new-to-the-world fragrances launched in 2022 alone and some of America’s most beloved scents, Bath & Body Works is the destination for discovering new and iconic scents to bring to every aspect of consumers’ lives.
As a trusted fragrance authority, Bath & Body Works is celebrating the upcoming grand opening to announce its newest collection of fragrances designed to help customers find the scent they identify with most through an expansion its Gingham fragrance portfolio and its ‘Find Your Gingham’ campaign. A recent study conducted by the retailer, polling 2,500 fragrance customers, revealed 52% consider scent a part of their identity. As part of the campaign, on August 29, Bath & Body Works will launch four brand new fragrances, each one inspired by and sharing a key fragrance note with the original Gingham fragrance, while offering a new take and olfactive profile that gives customers the unique opportunity to discover their personal Gingham pick. Customers are also encouraged to share their individual choice from the Gingham collection on social media using #FindYourGingham.
The original Gingham is a fragrance that was created in 2019 to embody everything customers love about Bath & Body Works — a fresh, vibrant, and happy blend of blue freesia, white peach, fresh clementine, violet and clean musk. A year later, in 2022, Bath & Body Works introduced the first addition to its Gingham portfolio, Gingham Love, a sweet, warm and blushingly happy blend of sugared red berries, blushing freesia and rose meringue.
The new launches include:
Gingham Gorgeous, featuring notes of pink strawberries, peach nectar, and blooming peonies, like a bouquet of flowers in every room of your home. Gingham Fresh, featuring fragrance notes of juicy pear, sparkling clementine, and fresh daisies, reminiscent of an afternoon walk in fields of green.
Gingham Vibrant, featuring notes of wild blackberry, candied violet and soft vanilla, like a taste of lush berries on a perfect, sunny day.
Gingham Legend, featuring notes of rich oak, bergamot, and sandalwood reserve, like a quiet library lined with oak shelves.
‘Find Your Gingham’ at Bath & Body Works launches in stores and online beginning August 29. Connect with Bath and Body works on Instagram and Facebook @bathandbodyworksarabia and @BBWMENA on twitter.
