Less is always more. In the sophisticated world of Furla, simplicity and beauty make for the reigning elements of success that have distinguished this Italian house of fashion since 1927. Created by the Furlanetto family over 80 years ago, the family-owned brand powerfully expresses authentic Italian style, defined by elegance, refinement and creativity.
Today, Furla’s vision sways to a contemporary rhythm, reinventing a tradition of creativity in various ways. Using the most precious leathers often combined with other natural or technical materials, Furla’s creations are expertly crafted by hand. By focusing on injecting these handcrafted creations with fresh colors, or innovative shapes for style and functionality, every single Furla product illustrates a wonderful story of Italian creativity.
Personally, I’ve always admired Furla for the brand’s take on style. Simply timeless yet fashionable, each collection meets the elegance-seeking desires of women throughout the world. Such is the sophisticated taste of knowledgeable consumers, they quickly shun short-lived trends, finding in Furla both style and elegance in timeless yet highly modern styles.
For instance, the Candy Bag collection is iconic for its loyal following. Loved by stylists, fashion bloggers, editors and fashionistas all over the world, this collection is the ultimate fusion between innovation, creativity and tradition that is also symbolic of Furla’s brand ethos. For the Spring Summer collection, this vision is realized in a soft and resistant type of PVC leather. With an adorable metal lock that decorates the zipper closure of the bag, also available in brilliantly seductive colors, the Candy Bag is a functional and fabulous must-have.
Not only so, Furla dared, experimented and further imagined the Candy Bag in different forms, creating four new special editions of the iconic bag for Spring Summer 2012. Each of the four editions proposes an unexpected and surprising combination of materials and colors, which, with a touch of freshness and irony, turns elegance into a game. The special editions include the Candy Pic Nic, Candy Aerospace, Candy Burlesque and Candy Rockstar.
In yet another tribute to its Italian journey, “Opera” by Furla reveals the deeply intertwined paths of art, creativity, and innovation. For the first time, and starting from the Spring Summer 2012 season, Furla entrusted the art direction of its advertising campaign to none-other-than the artist Sissi. Earlier winning the 2002 Furla per L’Arte award, featuring artists like Sissi is Furla’s dedication to the world of art. Today, Furla is going above and beyond with the creativity of one of the most promising emerging talents of the contemporary scene. As an emblem of the performance “Candy-brissima” realized by Sissi, “Opera” reveals the philosophy of the artist, who sees fashion as a perpetual blend of personal emotions. In doing so, Furla speaks directly to women, with vividly sophisticated representations of these emotions through the slogan, ‘Furla and I’.
Discover the project at furla.com. Furla is located in Arraya Mall, tel 2299 7755, and Al Khaliji building in Kuwait City, next to the Kuwait Sheraton Hotel, tel. 2242 2401.
