There are countless places to buy beauty products, but how many where you are encouraged to show up and be a part of the change? The Body Shop is creating a local destination for changemakers. At the Workshop store you can moisturize your hands, learn about sustainability and fight for a better world all at the same time.
Now, more than ever, the world needs strong, confident bodies. That’s why The Body Shop, the iconic activist beauty brand, is rolling up its sleeves, starting with the launch of new concept stores in Marina Mall and The Avenues – Phase 3, Kuwait. The new stores are an interactive ‘activist workshop’ that encourages people to explore products and discover how, together, we can fight for a fairer and more beautiful world.
The launch of this new concept store in Marina Mall and The Avenues – Phase 3 is a fully interactive and totally joyful beauty experience. The store offers a place to explore products, share ideas and discover how we can speak up and speak out against injustice together. This is not just a store, but a lively, sensorial place to dunk your hands into The Body Shop products and explore the rich stories of the people and plants behind them.
The Body Shop was born in 1976 with a passion for environmental and social justice that goes hand in hand with a passion for beauty. The brand offers an array of 800 cruelty-free products, using natural ingredients that work, such as edelweiss. Through its pioneering Community Fair Trade program, it sources shea from women’s communities in Ghana and much-loved tea tree oil from Kenya.
Famous for its high-quality naturally-inspired cosmetic and toiletry products, The Body Shop is known all over the world for pioneering the philosophy that business can be a force for good, for launching new standards of ethics in business and for its consistency in campaigning for change on behalf of those whose voices aren’t heard. Today, The Body Shop operates about 3,000 retail locations in over 75 countries and offers an array of over 800 cruelty-free products, ranging from world- famous Shea Body Butter, and much-loved Tea Tree skin care range.
The Body Shop’s new Activist Maker Workshop store is a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose. Find out what makes this new concept store a truly unique experience. It’s time to scrub up our bodies and scrub up the world. Together, we’re unstoppable.
THE STORE EXPERIENCE
Recyclable materials, 100% recycled countertops created from recycled plastic destined for landfill: circularity is the beating heart of this store concept. The stores are fitted with a range of upcycled and reclaimed materials such as reclaimed wood and part-recycled plastic storage crates. Even down to the lightweight aluminum facade, ever y care has been taken to ensure the environmental footprint of every Workshop is as tiny as possible.
Stride over to the central sink area where you will be able to smell, lather and caress The Body Shop’s best-loved products. There is also an all-new makeup stand complete with a mirror to experiment with the looks that make you feel most powerful.
The gifting station is the place to unleash your creativity. Personalize gifts with ribbons and recyclable* paper and treat your loved ones to something special.
RETURN. RECYCLE. REPEAT.
Want to recycle your empty plastic products from The Body Shop? Workshop staff can do it for you. Empty packaging goes in the bin available in all The Body Shop stores across Kuwait.
MOST LOVED PRODUCTS
Pick up The Body Shop’s most-loved products from the bestsellers’ bays, featuring an edit of head-to-toe heroes loved by customers around the world. Led by single ingredients – many of them sourced through the brand’s Community Fair Trade program – ranges like Tea Tree and Charcoal have become favorites for their hardworking formulas. The Body Shop’s friendly staff is on-hand to offer demonstrations, tailored tips and new ways to experience these iconic products.
For more information about The Body Shop, visit www.thebodyshop.com.kw or keep up to date with the brand’s latest news on Instagram and Facebook: @TheBodyShopKuwait
