It’s no secret that our misuse of the planet’s resources is an issue that we need to deal with. And while we can reduce our consumption we definitely need to rethink how we use what we already have. Thankfully brands like the UAE’s The Giving Movement are popping up to show us how it can be done and Milano is making it even easier to shop from them. The collections is available in select stores in the Middle East as well as directly from their website milanomena.com.
The Giving Movement is committed to manufacturing sustainably. Their blend of active and street wear is designed and made in the UAE. Not only are they working towards a better environment in the future but also donating to charities right now to improve the present. Four dollars are donated to help children in need for every single item sold.
They chose the amount because it is enough to provide food and shelter for one week for a child in need. That means every purchase is an immediate and positive impact in one person’s life. The brand is directly partnering with Harmony House and Dubai Cares to make sure that their donations are impactful.
There are two main sustainable materials that are used in The Giving Movement’s designs; recycled nylon which is made from waste plastic water bottles and certified organic bamboo which is made from biodegradable bamboo pulp. Their philosophy is simple: “Small acts multiplied by many people can transform the world.”
And we agree, which is why we were super excited to learn that you can now shop the collections in Kuwait from the Milano website as well as inside Milano stores. Sustainable clothing isn’t just about how they are made, it is about conscious consumerism which is another important pillar for The Giving Movement.
The brand’s garments are well constructed and are made well so you will not need to replace your leggings after a couple of workouts. Because the collections are mostly made up of neutrals you can also easily mix and match with any item from the collection or already in your wardrobe making them versatile. Items like on-trend sweatsuits, modest workout gear and reusable masks are athleisure at its finest. It looks, feels and does good for us and the world.
We are still spending more time at home than at the office and are in need of loungewear that can take us from Zoom meetings to time on the Yoga mat for a quick stretch. You will find joggers, leggings, vests, hoodies and more that are comfy but still very stylish that you can go to brunch in them.
We have already fallen in love with the Thinking Hats that are made from 100% recycled polyester that was made from drinking water bottles. These are sustainable, smart and come in baseball cap style and beanies!
From modest athleisure to caps made from recycled bottles, and soft skin recycled leggings to comfy hoodies your wardrobe will be getting an upgrade from Milano and The Giving Movement.
Shop The Giving Movement collections in select Milano Stores, on milanomena.com or using the Milano App available for iOS and Android. To learn more follow @milanomiddleeast on Instagram.
