We’re gearing up for a different kind of holiday season, and we’re still more excited than ever. In a way, we are sharing a universal experience, one that is underpinned by how creativity comes to life in a time of crisis. This is H&M’s credo for the holidays, and we’re standing with it.
H&M presents: Hope for the future! Together with Grammy award-winning Jamaican reggae artist Koffee, H&M is looking towards a brighter tomorrow in a new Holiday campaign. The story is carried out through a New Year’s poem — a humble wish that 2021 will be so much better than 2020. Let’s bring on the future.“We are right now leaving a year that has been tough for us on different levels. However, 2020 has at the same time proved the power of kindness and togetherness. With bring on the future, we want to show our commitment to play our part in making the future a brighter one by sending a message of hope”, says Sara Spännar, Head of Marketing & Communication at H&M
“I want to make the world a better place through my music and I believe music can bring positive change. The New Year’s poem and its lyrics are very powerful; it is a wish for the future”, says Koffee.
Let’s make the most out of the holiday season, and come together in different ways. Be it a love for expression, having virtual gatherings, celebrating with our close pods of loved ones, and most importantly, planning something to look forward to with your nearest and dearest.
Make it a fashionable holiday season with H&M!
The H&M Holiday collection celebrates beauty in all shapes and forms, and lauds self expression and identity without prejudice. They also want to give customers a fashionable choice that they would feel good about, and this is marked by H&M’s massive push toward making sustainability a part of all of their collection releases and this holiday collection is no exception.
We’re bidding 2020 farewell in style with H&M, choosing both the pieces that give us a touch of glamour at home, or upping those cozy feels with winter warmers that will make time at home all the more merrier. This season, H&M Holiday celebrates it all.
From brand new outfits to dance around the house in, mixing your favorite closet staples with new pieces, and choosing from versatile pieces to reinvent your style.
For women, statement pieces like the black tiered tulle dress with cap sleeves or a metallic silver ruched minidress can be styled with oversized parka jackets or a sleek leather biker style jacket.
Better yet, you can pair basic jeans with satin camis, sparkly sweaters and biker boots. There’s also an entire collection in jet black in various textures, from velvet, chiffon to crushed satin, giving you endless styling choices.
The best part about H&M’s Holiday collection is the freedom to choose and pair different pieces according to your personal style. Having a zoom holiday party? Don a sultry red satin dress with comfy shoes, and for cozy holiday lunches, a puff sleeved oversized shiny sweater paired with jeans and strappy, chunky heels will instantly put you in a festive mood.
For men, staples in sleek camel, beige and grey add a cozy feel to festive indoor gatherings, and key separates like the shiny black shirt will make any basic outfit pop.
Give the little ones something gorgeous to celebrate in, and choose from a vast array of holiday pieces in shimmery gold, forest green, slate and soft pinks. Little boys can don a soft blue tux for holiday lunch at grandma’s, and styling your little girl by pairing a forest green tulle skirt with a warm pink sweater and a glitzy antler headpiece will surely impress the entire family.
Shop the H&M Holiday collection available now at selected H&M stores and via the H&M MENA App on iOS and Android, or visit kw.hm.com. Happy Holidays!
