THE FESTIVE COLLECTION

Iconic Sunflowers are the belle of the ball in the special occasion collection of the year. Bright yellow, flashes of gold and green in solids and prints come together to create a bright and modern collection. Instantly making any room feel sunny and warm.

Bring the garden inside. Image courtesy of H&M.

Spring is the most beautiful season of the year, it is when the flowers bloom, the weather is perfect, and we are all ready for a change of scenery after a grayish winter. Combining sunny yellow of sunflowers with warm greens, natural materials and floral patterns brings the outdoors in and creates a happy spring vibe in any home.

The kitchen is the new living room for many families. And it has become a room central to celebrations, cozy breakfasts and late-night snack attacks. Adding items like sunflower mugs, leaf- shaped plates and linen seat cushions in neutral tones transforms it into a more welcoming and inviting space.

Sunflowers can brighten up any room. Image courtesy of H&M.

The different textures and rustic materials make this collection truly Spring-ful, like the beautiful jute of a round rug that makes you want to picnic in the garden, and details such as insects and butterflies highlight how much the collection was inspired by nature.

Introducing all of these different elements in a room gives it more character and depth. The luxurious velvet, pretty embroideries and colored glass add interest and elevate this beautiful collection and definitely your home.

Accent pieces are a great way to change a room quickly and easily. Image courtesy of H&M.

The leaf-shaped egg holder will add humor and whimsy to any table setting. One of the easiest ways to instantly update and brighten up your bedroom is with the cheerful sunflower duvet cover sets. Add the beautiful ornaments in a palette ranging from pastels to sunny yellow all over your home for a spring, mellow yellow, feel.

Johanna Malmgren, Concept Designer at H&M HOME sheds some light on the collection, table setting trends and gave us some great advice that we can easily integrate into our homes today.

Your bedroom deserves a makeover. Image courtesy of H&M.

What were the inspirations for the new collection? Why sunflowers?

We wanted to create a collection and a table setting that gives you that fresh spring feel, taking the sun and light as our source of inspiration. The result is a collection with lots of greenery and florals, combined with warm green tones and sunny yellow. Yellow is not only a typical festive color, it’s also a color that makes you happy and the sunflower is a perfect statement flower with its beautiful color and size.

What are this year’s table setting trends?

For the new collection, we aimed to capture a spring table setting in southern France with that light atmosphere and the feeling of being close to nature. Combining natural materials together with patterns and palettes influenced by florals and greenery brings nature right into your home and creates a lovely table setting for the festive holidays.

What is your best advice on how to create a nice table setting for occasions?

Don’t be afraid to use color! Set the foundation with a colorful table cloth. Use white dinner plates for a light feeling but work with colorful smaller decorative objects such as mini plates, vases or napkins. Finish it up by adding lots of greenery or florals together with golden cutlery or napkin rings.

How do you make a personal festive table setting?

For a personal touch, mix vintage with modern items. Your grandmother’s decorative plates with gold rim will get a new life when combined with new stylish glassware or contemporary candle holders.

H&M HOME’s festive collection is available in 1st Avenue – The Avenues, Forum – The Avenues, Al Kout and online during this month. For more information, visit kw.hm.com.

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