From bright red poppies on a breakfast plate to a field of floras on a bed set –It’s all about flowers this spring at H&M HOME. The new collection captures the joy of those first sunny days, the scent of budding flowers, soft winds and mild air that signifies springtime. The collection is also full of lovely little details such as pink fringes on a brass mirror. Items such as a white plant pot the shape of a bust evokes thoughts of the art and architecture of Renaissance Italy. The campaign was shot in Florence – a city famous for its art. With the shoot set in a Tuscany villa with beautiful gardens, this location perfectly captured the essence of this dreamy collection. Key materials include brass, silk and velvet, while key colors focus on pink, neutrals and a dash of yellow. Feature prints include flowers, flowers, and more flowers, along with tile-like geometric patterns.

H&M HOME’s spring collection is available in stores and online kw.hm.com.