Jeans just got wide again, and H&M Man makes the trend easier to try with three brand new denim fits. Each made to be more comfortable – and from more sustainable materials.

Relaxed offers a fresh take on a familiar cut. Regular makes the classic fit extra comfortable. Loose updates the 90s wide silhouette with a subtly taped lower leg.

Whichever fit customers pick, they’ll be making a more sustainable choice, as all three styles are made from more sustainable materials. Each pair is made of 20% recycled cotton from pre-loved garments, stitched with recycled polyester thread (instead of conventional virgin polyester thread) and finished with non-plated metal trims.

With these new ways to wear denim and new ways to make it, H&M invites men to Change the Denim Story and experiment with new, wider fits this season. And in doing so, support the switch to more sustainable ways to produce this wardrobe staple.

Experiment with your Denim and shop now at kw.hm.com or in selected stores worldwide!