Ah, the great outdoors – breathe in the fresh air, explore nature and be ready for any weather with pieces made from materials for the future. Everything is crafted from more sustainable materials, such as recycled cotton, recycled polyester and organic cotton, but the innovative fabrics THERMOLITE EcoMade padding, Texloop RCOT Primo recycled cotton and VEGEA also feature.
The kids (and adults) are so ready to get out of closed spaces and back into the great big outdoors but they need to be bundled up. They’re going to need clothing that keeps them warm but allows them to move, run, jump and have a grand old time.
There are cosy fleece jackets padded coats and vests, sweatshirts, shirts, jumpers, joggers, trousers and knitwear, plus socks, beanies and hiking boots in a colour palette of mainly greens, warm neutrals and bright coral accents. With utilitarian details, material blocking retro-inspired logos and quirky animals in the prints, the H&M Kids outdoor collection is both playful and functional.
Escaping the urban jungle and venturing into the wild, THERMOLITE EcoMade padding will help keep kids warm and dry in cold and wet conditions, and is made from 100% post-consumer recycled plastic bottles, while Texloop RCOT Primo recycled cotton reclaims textile waste and puts it back into play. VEGEA, a vegan material alternative to leather, can be found in all the hiking boots.
The H&M Kids outdoor collection will be in stores worldwide and online at kw.hm.com from end of September.
