This spring, H&M collaborates once again with Sophie La Girafe, the iconic French baby brand born in 1961. Cuddle up to soft textures and decorative giraffe details in this unique collection for newborns. From everyday essentials to dressy outfits and gifts sets, there’s something for every parent and their new bundle of joy.
The second Sophie La Girafe x H&M newborn collection has 13 pieces, focusing on light and airy materials for baby’s first spring and summer. Cozy jersey sets, rompers, dungarees, dresses and layering essentials feature decorated collars, embroideries and ruffled hems. Accessories include hats, socks and booties. The color palette is a softer take on a giraffe — light browns and warm whites — and the prints features Sophie herself. Jersey cotton and knits are 100% organic cotton, plush and textured for a romantic touch.
“It’s exciting that we’re collaborating with H&M once more for a fashion collection. The Sophie toy was created to awaken the baby’s senses and it’s wonderful that they can explore the sense of touch through the organic cotton and soft textures of the collection. The mini-pattern of the giraffes is also a way to attract a baby’s gaze – and delight the parents!” Stéphanie Arnaud, Deputy General Manager at VULLI/ Sophie La Girafe.
“We’re thrilled to be collaborating with Sophie La Girafe again. The collection uses lighter seasonal materials and colors, but we also added refined details like decorated collars and bloomers. The little giraffes make each piece instantly irresistible and a lovely gift. All styles and pieces are made to last and can be passed down to other babies, prolonging the life of each garment,” Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.
Global Head of Design and Creative H&M Kids: Sofia Löfstedt, the creative genius behind our Sophie La Girafe collection for newborns answered our questions about this collaboration and cute collection.
What inspired this collection?
We were inspired by what spring and summer mean to a newborn – the smell of fresh air and the cosy touch of spending time with loved ones. And of course, the lovely and iconic Sophie la girafe that can be seen on the prints and in the color palette.
What is your favorite piece in the collection?
The little giraffe make’s each piece irresistible and I love the light seasonal materials, colors and all the small details. If I must choose one favorite piece from the collection it has to be the knitted cardigan, perfect for those slightly colder days.
What is it like collaborating with the Sophie la girafe brand? Why did you choose that brand to work with?
Working with such an iconic brand as Sophie la giraffe is thrilling and inspiring, as she is such a loved and well-known character globally. It feels great to once again present a collection that we hope will be cherished for a long time and then passed down to other babies.
In terms of garment construction, how do you make sure newborn clothes are comfortable, safe and easy to put on and take off?
Safety is always at the forefront of our minds when designing clothes for babies. From design details to the materials used, we hold ourselves to the highest and strictest standards around the world. Because you shouldn’t have to worry about what you’re dressing your baby in — we want to do that work for you.
The collection is made using organic cotton, why is that important for newborn clothing?
Safety and care for the environment is key when we create collections for baby, so even for this collection. The jersey cotton and knits are 100% organic cotton and have a wonderful plush texture that feels great against a baby´s sensitive skin.
Sophie La Girafe x H&M launches on 21 March 2024 and will be available online.
