Here’s to days well spent at the beach! With many beach chalet days ahead, it’s time to stock up on summer essentials, and for the first time, you can do this with a sustainable twist! For summer 2021, H&M is releasing swimwear for men made from 100% recycled shell materials.

Proving that sustainable doesn’t have to be boring, the colorful swimshorts are made of recycled polyester and recycled polyamide. This season’s swimshort styles will be a mix of solid colors in black, pale pastels and bright neon colors – hinting to the fun and vibrant looks of the 80’s.

This swimwear is a really important step forward in H&M’s ongoing sustainability work, as it is made from recycled polyamide and recycled polyester (or recycled materials). By using these materials, H&M is optimizing the use of waste materials that otherwise would risk ending up in landfills and our oceans.

H&M’s swimwear collection is out now and available in stores and online at kw.hm.com and the H&M MENA APP with prices starting from KD 6.000.