We’re excited for Ramadan because it is the month of fashionable dara’as and kaftans. We aspire for a lifestyle where we can float around in flowy kaftans. Lucky for us that H&M’s Spring Statements collection has just arrived. Comprising this season’s must- have kaftans, dresses and matching sets, H&M’s Spring Statements embody feminine power for this moment and allows women to express themselves and their personal style in their own way.
The collection offers a fresh and fashionable selection of flowing kaftans, fluid dresses and layered sets, having taken the confident, contemporary woman to heart. Rich fabrics and metallics, together with sheer full-length silhouettes, create easy ways to express oneself through personal style. Parts of the collection are made using more sustainable materials, such as more sustainable viscose (Ecovero Viscose and Tencel Lyocell), recycled polyester and organic cotton.
The first drop of the collection combines painted pastels combinations in green, yellow, and lemon together with tones of pink and turquoise and a touch of sparkle in gold lurex for a celebratory modest look. Botanical watercolor-esque impressions give way to abstract blurriness on loose, soft and comfortable shapes, which can be styled and layered for unique self-expression. Details like hoods, drawstrings and pockets add a modern dimension to soft feminine shapes.
The second drop of the collection, released on 15th April 2021, confirms the spirit of celebration, switching up colors to a vigorous palette of brights. Orange, green and clean blues are highlighted with pea green and metallic gold, while new florals and abstract blocks build a vision of modern empowerment for women everywhere. Ruffles at the sleeves and hems on the free-flowing shapes add a dose of drama for everyday glamour.
Produced by bazaar Studios
Art direction and Styling: @byfarahforeal
Photography: @f_albisher
Assistant stylist at byfarahforeal: @guneeshaa
Models: @aneshka.d @NadineSali
Hair: @terra.salonandspa
Makeup: @toomah_makeup
Location: Babel Kuwait @BabelMiddleEast
Available on kw.hm.com, the H&M MENA app and selected stores. Drop 1 released on the 1st April, and Drop 2 launching on the 15th April 2021.