Elevating classic looks, the H&M Studio Men’s collection for Autumn/Winter 2016 interprets fashion through the quality of the fabrics presented in each carefully designed piece.

With the arrival of this collection, the design experts at H&M present a lesson in the importance of reimagining classic looks using quality garments. After all, updating classic looks offers an intuitive, timeless style.

Highlights from the collection include a typical bomber jacket that is elongated for a modern twist, and traditional fabrics like wintery corduroy take on utilitarian shapes. Knitwear in the collection is also key, as the use of fabrics like cashmere/merino wool might seem like regular practice, but with innovative patterns like irregular ribbing or deconstructed cableknits, a new classic is born. Pants are tailored in various lengths and styles, and with the use of wool and corduroy fabric, perfectly match the season’s coats. Every detail is accounted for in this collection, T-shirts and tops are presented in silk and fine pima cottons, while accessories like mohair beanies, wool scarves and leather shoes with platform soles make for excellent wardrobe accompaniments.

Believing that fabric is key, Andreas Lowenstam, Head of Menswear at H&M said that the collection “started with the qualities. These fabrics had such character, we knew we wanted to create a collection that focused on the perfect coat. I love how the collection makes such a statement from pieces that are so calm. You can make a strong look from elevated classics, especially when all the details have been considered so deeply.”

Available at select H&M stores in Kuwait starting September 6, we spoke further with Andreas Lowenstam to learn more about H&M Studio Menswear collection for Autumn/Winter 2016.

What was your inspiration for this collection?

With the vision of designing a collection built on modern uniforms for the modern urbanite, we got inspiration from all the interesting qualities and beautiful colors we sourced for this collection. We are all very proud of this collection.

What are your favorite pieces in this collection?

For sure all the heavy overcoats. We knew we wanted to create a collection that focused on the perfect coat.

How would you describe this collection in three words?

Modern, masculine and quality-driven.

How does sustainability come into this collection?

We aim to work with sustainable qualities where it really adds value to the product. For this collection we have worked with recycled wool for some of the pants, jackets and coats.

Tell us about the team that is behind this collection and when did the work start?

We are more or less 10 people working with the Studio Collection. We are an in-house design team that has a lot of experience within fashion. We started the design process for the collection almost a year before the products hit stores in September 2016.

How does the design process for Studio work?

All our concepts are working with the customer in mind when designing and analyzing current fashion. With the Studio Collection, it is even more important to create a statement on the latest fashion for the early adopters and for the customers who expect to find the latest products, qualities and silhouettes at H&M.

The H&M Studio Autumn Winter 2016 collection for Ladies and Men will be available at H&M at the Grand Avenue– The Avenues and the kid’s collection at H&M at the 1st Avenue– The Avenues. The collection will be released on September 6th 2016. For more information, please visit www.hm.com.