The latest Studio collection from H&M will inspire you to pack your bags and book a ticket to someplace exciting and interesting so you can fulfill all of your globe-trotting, explorer dreams. And with outfits that befit a glamorous nomad you will look fantastic doing it.
It’s all about when effortless chic meets the style requirements of the uncompromising, strong, independent woman who loves a good thrill whether she is in the heart of a bustling urban city or a wild jungle. The all-eyes-on-me statement pieces are powerful while the versatile sport and utility-led items will easily keep you in motion while you move around the world. The collection is the brain-child of the dedicated H&M in-house design team in collaboration with renowned French stylist Geraldine Sagilo.
Explorer fashion has always been in the collective subconscious, just think of classic adventurers like Gertrude Bell, Freya Stark and Amelia Earhart. Trailblazers who broke social and cultural barriers to discover more of the world. They would have appreciated the utilitarian approach to clothing, free-flowing white cotton shirts, trousers, and safari-ready separates. The glamour quotient is increased by late-night sequins. All of the pieces easily mix-and-match together. Add a sparkly item to a crisp khaki jackets or tunics and you are following in the iconic and dazzling footsteps of Bianca Jagger.
“With H&M Studio we are always inspired by the idea of effortless glamour. What I love about this season’s collection is that there’s something for any glam explorer – it’s just about picking the pieces to suit your personal adventure,” says Pernilla Wohlfahrt, H&M’s Design Director.
The collection takes the classic animal print dress and reimagines it in rainbow hues in a nod to the Potash mineral evaporation ponds in Utah, turning it into a unique and key piece. Or the ever-classic zebra print in a sarong-style skirt that works in an office paired with a shirt or over a swimsuit in a secluded lagoon.
“The starting point for the H&M Studio S/S 2019 collection was a photograph of the Potash evaporation ponds in Utah. Those rainbow colors in that red canyon landscape were so inspiring and it got us thinking about escapism and wanderlust. When creating the collection, we were thinking about the woman who is always curious to explore – she is just as happy barefoot on a wild beach in Borneo as she is in the rooftop pool of a luxury spa,” says Angelica Grimborg, H&M Studio Concept Designer.
There are more key pieces in the collection that are a mix of sunset-ready and sunrise- appropriate wardrobe staples that are effortlessly and endlessly chic.
Whether you are out desert trekking at the Mutlaa Ridge or urban living in Kuwait City, the sturdy linen suiting and the structured utility jacket will keep you looking on point from dawn- till-dusk. Or if you are doing yoga on an island retreat or in the studio in Salmiya, the body- sculpting leggings, with a loose-weave, hand- knitted, tangerine sweater or jersey T-shirt dress thrown over will keep you comfortable and flexible while still looking magazine-cover ready.
Free-spirited women will enjoy the decadent sequin-splattered skirt and the silken pyjama short suit that will ensure haute impact – even in the most remote of locations. And in the Simple flat sandals that you can wear while walking in a real or an urban jungle are both elegant and comfortable. Don’t forget to pack the one-shouldered swimsuit just in case you come across a beautiful hidden beach or a fancy five-star hotel pool. Just add a spritz of the H&M Studio S/S 19 fragrance – a striking blend of bergamot, amber and musk, formulated by Givaudan’s Nisrine Grillé, and you will smell as elegant and fresh as you look.
“With H&M Studio S/S19, we wanted to capture the free-spirited day to night glamour- mood of a collection which is made for a modern, continent-crossing lifestyle. The way cool girls are dressing now is to combine a statement piece with something very low-key – it’s that relaxed decadence that fuels this H&M Studio collection,” says Geraldine Saglio, Creative Advisor and stylist for the H&M Studio S/S 2019 collection.
The Studio Spring Summer 2019 collection will be available at H&M 1st Avenue – The Avenues and select stores across the Middle East on March 21st. For more information, visit kw.hm.com.
