H&M just announced a special football shirt collection for kids. By encouraging children to stay active and engage in the global aspect of the football, H&M wants to also meaningfully contribute to their futures by donating the proceeds to a foundation that uses sport to support humanitarian projects linked to children’s rights in areas such as health, education and integration. The kidswear collection features replica football shirts from 16 countries around the world.


The UEFA Foundation for Children was established in 2015 with the objective of helping children and safeguarding their rights. Sport, and football in particular, can provide support in the areas of health and children’s education, as well as promoting access to sporting activity, facilitating children’s personal development and fostering the integration of minorities.
The collection is available in select stores as well as online on kw.hm.com and starts from KD 3.5.