This season at H&M HOME, we look to the senses for inspiration. Decorate your living space with all senses to make it look, sound, smell, and feel like home – add tactile materials like decorative cushions and soft blankets, reduce the noise with furry wool rugs and explore the exquisite fragrances of the scented candles and reed diffusers.
“This season at H&M HOME is about the importance of feeling good at home. We want to focus on our senses and how we can satisfy them. We want to explore and dig deeper into the rooms and interiors – using colors, materials, lights, and scents to help our customers create a feel-good-at-home experience,” says Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME.
The Fall collection displays an array of artful, sculptural, and bold pieces with a clean and cozy feeling. We see a lot of textures and tactility with inspiration from contemporary craft and graphic neutrals. Shades of neutral colors dominate, while a splash of Klein blue is introduced this season in the form of arty cushion covers made from recycled cotton. Pile cushions in a mix of quality fabrics onto the sofa and drape over a cozy wool blanket for enhanced comfort and warmth. Add softness to the wall with a modern wall hanging and let your feet sink into the fluffy rugs made from jute, wool, and cotton with an abstract but discrete pattern showing in the deep-pile weave. In addition to the decorative cushions and blankets, the furry rug minimizes echoes and captures noise in the room.
Wake your loved ones in the morning with the scent of fresh coffee served in a beautiful ceramic mug, while they relax in the signature linen bed covers which also come in new colorways this season – including autumnal tan and Klein blue. The linen bedding only gets softer and more elegant the more you use it and will easily become a long-lasting favorite in your home. For ultimate comfort, add a tufted short pile bedspread.
Curate your breakfast table with seat cushions, linen napkins, and stylish tablecloths to gather the brood. The abstract patterned mugs and tableware set in beautifully glazed ceramics will add an artistic touch and urge the family to rise and shine.
Add oranges and lemons to the morning bath for an invigorating awakening. Mix plush and waffle towels for sensorial sparks in the bathroom and add candles for a spa-like feel to elapse in the fragrance. The sense of smell is closely linked to memories and emotions and adding a subtle scent to every room can make your space feel even more welcoming.
The Collection is available now in stores, online on kw.hm.com and on the H&M MENA app.
