For Autumn 2021, H&M continues its drive to make more sustainable denim. The ten-piece collection contains baggy jeans, loose straight-leg jeans, a trucker jacket and an oversized overshirt, along with a bucket hat and shopper — each inspired by the laidback coolness of the 1990s by playing with looser silhouettes.

The most recycled collection to date is made out of 100% recycled fabrics, threads, labels and pocketing, and partly out of recycled metal zippers and trims. Also, the washing technique has a low environmental impact and is free from harmful chemicals.

With a focus on patchwork details and 90s denim washes – vintage light blue, normcore mid-blues, dark vintage blues, vintage blacks and cool grey – the new collection is about highlighting the possibilities of recycled materials and providing denim lovers around the world even more choices in sustainability.

Each of the garments are crafted from 100% recycled fabrics – pre-consumer recycled cotton from industrial waste cuttings and post-consumer recycled cotton from collected garments, some with recycled polyester, while the accessories are made entirely from fabrics that have been cut and re-used from production rejections. Reusing from both production waste and collected garments is a vital part of one of the biggest ambitions at H&M, which is to move to a circular production system. 

The H&M Recycled Denim collection launches 9 September with selected pieces in stores and the whole range online at kw.hm.com.