What is one item that lives in every closet on the planet? The ubiquitous and often unassuming tee shirt. It is a simple but versatile garment. You reach for it if you are headed to a workout, going to meet friends or just chilling. They are easy to wear, simple to care for and can be dressed up or down. The perfect plain canvas for whatever your style is.
Yet, not all tees are created equal. We discovered the Tree Tees from Houdini and we’re completely sold. The 100% Tencel fabric is super soft, cool and feels amazing against our skin. It is perfect for everyday use and hot summer days outdoors. The Tree Tee might not look very different from a normal t-shirt but once you try one on, you will feel the difference. Tencel is a very interesting material, it is made from sustainably sourced wood fibers. It is a natural material that just needs rain, soil and sunshine to produce. From nature and fully biodegrades back to nature once the garment has been worn out, which makes it fully circular.
The fiber for Houdini’s Tree Tee fabric is produced in Lenzig, Austria, using only sustainably sourced wood carrying the FSC certification. The production process to transform the wood pulp to cellulose fibers is a closed loop process where 99% of the spinning solvent is recycled. So, not only is the tee good for you, it is also great for the environment.
Houdini first started serving the climbing community and has grown into a much larger value-based and responsible business. With the passion, determination, planning and execution of mountaineers, they took on the challenge of designing the business to become a force for good while never compromising on their values. The company’s manifesto is simply stated as “Every resource we use is borrowed from nature and we will therefore treat it carefully.”
The tees come in several cuts, colors and sizes. They are Incredibly soft and comfortable. You can find the basic men’s tee at Explorer’s Base and the timeless cut and cool, stretchy fabric make it a perfect everyday companion for the active person. Alternatively, there is also a sleeveless tank version.
The Women’s Tree Tee is the ultimate combination of timeless design and innovative textile engineering. We wear them at the gym and under a blazer to business meetings and they look great either way.
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, Houdini’s design philosophy is something radically different.
The tees are designed with the intention of making a difference for you as the end user and for the world, from a short- as well as long-term perspective. The innovation, design and development process of each style is a strategically important long-term investment for the company, with a clear vision of what we want to accomplish and no room for compromise. And that is obvious every time we pull on a Houdini Tree on.
Houdini Tree Tees areavailable in Explorers Base in Al Tilal Complex and Carbon Fiber Stores – The Avenues Mall and Kuwait International Airport. Follow @ExplorersBase and @Carbonfiberq8 on Instagram to stay up to date. You can also shop the collection online at ExplorersBase.com or call 2225 6323 for more information.
