During an event that took place at IKEA the Avenues, IKEA launched yesterday the Extraordinary at the Ordinary movement. Marino Maganto, CEO of IKEA Al Homaizi for Kuwait, Jordan and Morocco accompanied by the rest of the management team, shared this exciting news; “Over the last couple of years, we have spent more time than ever at home with our dear ones. We have learnt to repurpose our homes for many different activities and to work from home while parenting. We have overcome many challenges together, and now, we recognize the importance of our homes more than ever before,“ said Maganto.
“This year, more than ever, we want to bring joy and happiness to people. We want to share positive energy around us, we want to make this year extraordinary for everyone with The Extraordinary at the Ordinary movement!This movement is born to help everyone have a better life. It starts here and now. Whether you work with us, or not, whether you visit us or not, whether you ever shopped with us or not, there will always be something for you in this movement,” Maganto added.
“We believe that ‘Home’ is the most important place in the world. By creating a better life at home, we contribute to a better life for everyone. You are the one that defines what better means, and we are there to help you make it a reality.”
“To create a better home, we visit thousands of homes every year to understand the many needs, frustrations and challenges of everyday life. We gather all these insights and incorporate them in everything we do; from designing our range, to creating the beautiful value for money solutions that you know and love. This competence in life at home makes us unique. We want to share all this knowledge with everyone” Maganto continued.
“We believe that a ‘Better Home’ is not primarily about how things look but rather about how they feel. A better home must always be functional, make you feel good and of course, it has to be beautiful and make you proud. This is why we are starting this movement with The Functional Home.”
“The Functional Home is the first one of a series of Solutions that we will launch this year to help you have the home that you always dreamed of.
If you are curious about what IKEA means by the “The Functional Home”, we’ve got you covered. We were given a wonderful and exciting tour to see first hand for ourselves that it means for us. As we saw different room setups and spaces we learned that the Functional Home is one that is designed to serve the needs and activities that we and our family have at home. It is a welcoming, family friendly, comfortable, practical and personal space. It is also a home that can evolve and adapt to our changing needs while making room for memories.
IKEA showed us how kitchens, bedrooms, and living rooms could be designed to serve our lifestyles and make us enjoy even the most ordinary days, while making memories and cherishing the things we care about the most.
To helps us transform our homes into functional ones, IKEA created the IKEA Extraordinary at the Ordinary Magazine to help you make your ordinary every day not only better, but extraordinary!
The magazine is full of inspo and recommendations that the experts at IKEA know will help you live better. From the easy steps needed to set up any space, to many tips and ideas to make it really functional. Or help you choose what are the best colors to give it the right mood for work, relax or just have fun. How to live a healthier and more sustainable life has become a top priority for everyone. It even includes healthy recipes, and small routine tweaks that will make a big difference to your day.
To conclude, Maganto emphasized the key role that the IKEA stores play in this movement: “The key for all these beautiful inspirations and ideas to become a reality are our customer meeting points. Here is where everything comes to life. We want to turn our stores into places that everyone talks about with experiences that everyone wants to be part of.In the IKEA stores we will do workshops, talks, presentations, competitions, games, all to inspire people and also, why not, to have fun”.
To learn more about the Extraordinary at the Ordinary Movement visit IKEA 360, IKEA The Avenues, IKEA Assima Mall or shop online at www.IKEA.com. kw. For more information, please call 184 0408 or follow @IKEAKuwait on Instagram.
