In the month of the Kuwait National Celebrations, IKEA joins in by honoring the togetherness culture and heritage of Kuwait with the latest Pop-Up today in 360. The IKEA Pop-Up will host family and group activities as part of its festive calendar, bringing the Kuwaiti culture closer through food, music, and creativity.
Inspired by its vision “to create a better everyday life for the many people”, IKEA Kuwait opens a new Pop-Up to provide both outdoor solutions and entertaining experiences that are rooted in Kuwaiti traditional and cultural labels. The IKEA Pop-Up reflects Kuwait’s stunning sand dunes, cityscape, and desert lands through 3 tents that feature IKEA’s flexible outdoor solutions, the HEMBJUDEN Ramadan collection, and many inspiring accessories.
“The series of lockdowns in the past two years made people more appreciative of Kuwait’s miraculous desert lands and outdoor spaces. The country enjoys heavenly landscapes of nature and sand dunes that people in Kuwait can explore and treat themselves after long periods of lockdowns. With our home furnishing knowledge, our beautiful, flexible, and affordable home furnishing solutions, we aim to inspire the people of Kuwait to create the tent of their dreams.”
Asma El Achhab, IKEA Kuwait Marketing Activity Leader.
The IKEA Pop-Up welcomes; visitors who are open to new adventures and experiences in nature, families who want to set-up outdoor tents for special gatherings and occasions such as Ramadan iftars, and anyone who wants to make use of their outdoor spaces and have a makeover at their rooftops, backyards, or even their walk-in basements.
There will also be a 2-weeks’ family and group activity on February 10, 2022, for those who like to create and display an artwork for Kuwait National and Liberation days. The ‘Art for Kuwait’ activity will provide small groups a chance to come together and translate their own feelings for Kuwait through their personalized artwork.
“We are pleased to welcome all our visitors to come and enjoy the Pop-Up at 360 and safely re-experience the spirit of connection, unity, and coziness under IKEA’s togetherness tents. The tents strictly follow all the COVID19 safety requirements and recommendations from the authorities to ensure an enjoyable and safe experience to all the visitors of the IKEA Pop-Up.”
Mohammad Jalloul, IKEA Kuwait Marketing Manager.
Visitors can visit the IKEA Pop-Up in 360 ground floor, main atrium until March 4, 2022. IKEA is inviting all the people of Kuwait to further enjoy an exciting shopping experience; IKEA The Avenues, IKEA 360 Planning Studio and IKEA The Assima Mall.
