The iconic IKEA hotdog is such a classic fan-favorite, it’s the best way to fuel up before you embark on your journey through the IKEA showroom, or reward yourself with after as a post-shopping treat. Whatever the occasion, the IKEA hot dog has always been the perfect pick-me-up. And now they are even better, as the Veggie hot dog has just landed in the IKEA Bistro in Kuwait.
The IKEA hot dog has a long history, starting back in the 80’s when Ingvar Kamprad himself set the standard and introduced the hot dog as a an affordable but high quality option for customers. By introducing a vegetarian option to the iconic hot dog, more people can enjoy it.
IKEA’s vision has always been to create a better everyday life for people. And the IKEA Food division wants to inspire people not only to become healthier in their food habits but also to make better choices that are sustainable for the environment. By offering delicious food that has a positive impact on people and the planet they are making that vision a reality.
A fresh bun holds the veggie hot dog, which is topped with sweet & spicy mustard, pickled red cabbage. The roasted onions on top add the right amount of texture and crunch that bring this simple sandwich together perfectly.
The Veggie hot dog is now available at IKEA Bistro Kuwait and is part of IKEA Food’s larger goal of including more plant-based ingredients in the range and offer healthier products. A lot of research and development went into creating the perfect recipe.
Developing a new product is a lengthy process and companies have multiple goals to achieve, but most important for food is deliciousness. There is no point in creating a more sustainable hot dog if it is not just as tasty as the original.
Every year, more than 660 million people enjoy IKEA food offerings, and leveraging this global reach arrives as an opportunity, as well as a responsibility, to provide and serve food options that are healthy, delicious and good for people and the planet. IKEA hopes that the Veggie hot dog will be an inspiration for everyone who is looking for a quick tasty bite in the IKEA Bistro to choose the plant-based option that is still very affordable.
IKEA’s Veggie hot dog does not contain any animal ingredients. The recipe is made from kale, red lentils, quinoa, onions and carrots lying under pickled red cabbage and roasted onions. The ingredients are completely free of any animal content. Overall, it has been assessed as a balanced snack according to the Balanced Meal Norm guideline by the WHO and has acceptable sugar content making it a great choice for everyone.
The hot dog has always been one of IKEA’s beloved food heroes, and in introducing the Veggie hot dog to the IKEA Bistro range, the company is staying true to Ingvar Kamprad’s vision. We are sure that it will be as loved as the iconic IKEA hot dog.
Visit the IKEA Bistro in the IKEA showroom located at 1st Avenue – The Avenues. You can also follow @IKEAKuwait on Facebook, Twitter, and Instagram or visit their website.
