IKEA Kuwait announced the launch of the New IKEA Catalogue, the iconic symbol of home inspiration. This catalogue is a gateway to a truly phygital experience, seamlessly blending the best of the physical and digital worlds, delivering a more engaging, flexible, and personalized customer journey and carrying a powerful promise: the prices featured in the catalogue will remain stable until the end of August 2026 — they can only go down, but never up.
At a special event celebrating the launch of the New IKEA Catalogue, Marino Maganto, IKEA CEO for Kuwait, Jordan and Morocco, welcomed guests and said:
“As we proudly launch our New IKEA Catalogue in Kuwait, we bring with us not just furniture and design, we bring a vision: To create a better everyday life for the people of Kuwait. Inspired by our vision and driven by our values, at IKEA, we are passionate about life at home. We bring the IKEA brand to homes across Kuwait, offering well-designed, functional, durable, affordable, and sustainable home furnishing solutions.”
“Kuwait is a proud nation of rich heritage, warm hospitality, and bold aspirations. We are inspired by the way families gather, celebrate, and live. This catalogue is our tribute to this spirit, filled with smart, sustainable, and stylish solutions that make homes more beautiful, comfortable, functional, and uniquely yours,” explained Maganto.
Driven by more than 40 years of knowledge in Life at Home in Kuwait, the New IKEA Catalogue offers 340 pages of home furnishing inspiration. It presents an amazing selection of more than 2000 products, including IKEA NEWS, seasonal and limited collections, tips and ideas, designed to make homes more comfortable and functional.
“Our commitment goes beyond products. It is about affordability without compromise, sustainability with purpose, and quality and design that adapt to your everyday life and your taste. We are committed to keeping the prices in this catalogue stable throughout its validity; prices can only go down, never up, so you can plan, furnish, and create your dream home without surprises,” stated Maganto.
“This year, we continue with our commitment to make IKEA even more affordable, so we have lowered the prices on hundreds of your IKEA favourites. So that more people can enjoy their favourites with the same trusted IKEA quality,” added Maganto.
Inspired by all these years of IKEA experience in Kuwait, this catalogue is the first-ever ‘Made in Kuwait for Kuwait’. It presents the IKEA range in a locally relevant way and supports better home organization with smart, reliable products that fit every room. Designed to accompany families through every stage of their life at home, the catalogue provides affordable solutions for every member of the family, from birth to college and beyond, including practical ideas for family living and living with children.
“At IKEA, we believe that Home is more than just a place. It is a feeling, a sanctuary, a reflection of who we are. Home is where life’s most beautiful moments happen, and we are proud that we have been a part of those moments over the years. Whether you are furnishing your first home, refreshing your living room, or creating a play corner for your children, IKEA is by your side, supporting you on the journey,” said Maganto.
In the catalogue, IKEA offers a unique suite of services designed to enhance customer experience and help create dream homes with ease.
“Together, we create homes that tell stories, spark joy, and nurture dreams. Beyond our well established services like online planning tools, Click & Collect, and parcel delivery, we are introducing new ways to make your journey easier: flexible financing with Buy Now, Pay Later, personalized support through our Interior Design Service to help you bring your vision to life, and a sustainable Buy Back & Resell Service, where customers can return IKEA furniture for in-store credit,” explained Maganto.
In its phygital format, the catalogue transforms inspiration into action- anytime, anywhere- bringing home planning, buying, services, and activities to a smarter, more interactive level.
“This phygital catalogue brings together the joy of flipping through the paper pages of the catalogue we all love, with the unlimited possibilities of the digital world. Simply scan the QR codes in the printed catalogue to explore products and services in detail. You can discover styling ideas, compare options, unlock tools like augmented reality where you can see the products live in your room at home, buy online, or get weekly updates about our launches, offers, collections, and activities,” said Maganto.
“The IKEA Catalogue is on its way to your home. Flip it, Scan it, Love it! Keep it close! Explore, plan, and stay updated. Every day a reason to visit IKEA. It’s more than a catalogue; it’s a gift from our home to yours. Let us know if you got it!” concluded Maganto.
It is also worth mentioning that the New IKEA Catalogue is complemented by a special IKEA for Business edition, designed to turn ideas into reality for businesses of all sizes and sectors.
